Hi Sr K - with regard to name change, FWIW, WebMD simply reverts back to its original name, and AFAIK, as an instance, it has always been the brand name marketed in conjunction with the local CVS stores. Without focus group, polls and other data gathering techniques, maybe thinking it as dumb is based on one's own emotional bias. However, if you can ostentably demonstrate it is a dumb name, or, to be precise, you can provide some evidence the street thinks it is dumb, I am willing to listen. After all, it matters little whether you and I think it is dumb or good brand recognition, respectively; rather, it matters more to those who are in the position to take the stock up or down. To them, going back to the glory days of WebMD may not be a bad idea. To them, if CVS is advertising it is in partnership with WebMD already, it may not be so bad. I am open for refutation though, TIA
best, Bosco |
