Advanced Micro Devices - Moderated (AMD) Message Board

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Technology Stocks : Advanced Micro Devices - Moderated (AMD)

AMD 214.90

-0.1%

Dec 26 3:59 PM EST

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To: david_langston who wrote (12298)	10/9/2000 2:43:28 PM
From: 5dave22	Read Replies (1) of 275872

Dave, from my perspective it doesn't cost anything - its an investment. That's what I tell my clients. You spend money to make more money. A budget really depends on what AMD's goals are. They haven't been forthcoming enough in their objectives for next year to make that call. From what I can tell, they're trying to dominate the high end and enter the business arena. An effective National Cable effort targeting CXOs could run anywhere from $10M upwards. If they want more mass market consumer, a National Television effort would require at least $20M. Those are annual figures. Going after Intel is not cheap. A full-scale national advertising effort to increase market share, demand, visibility, consumer awareness would probably cost around $50M annually. The cost of staying in business. AMD needs to stop being reactionary and be more proactive. Dave

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