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Strategies & Market Trends : Angels of Alchemy

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To: If only I'd held who wrote (16648)	10/10/2000 10:16:26 PM
From: Mike E.	Read Replies (1) of 24256

What are YHOO's numbers going to look like without AMZN's ads? I ain't buying it. It'll have to fly without me. Valuations way too high for my blood. Hi Greg. Just FYI. I have no position in YHOO. ...Decker said that Yahoo does not normally break down what industries its advertisers represent. This past quarter, however, she disclosed that pure-play Internet companies accounted for 40 percent of all ad spending, down from 47 percent in the previous quarter. While the percent of ad spending from dot-coms declined, Decker said, Yahoo got a larger portion of ad money from non-Internet firms, including a number of large, established companies. I am impressed that they have managed to reel in that much revenue from other than dotcoms. Source: Message 14552619 Mike

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