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Technology Stocks : Nokia (NOK)
NOK 6.270-1.4%Dec 12 9:30 AM EST
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To: Nils Mork-Ulnes who started this subject10/11/2000 12:34:54 PM
From: Puck  Read Replies (3) of 34857
 
MOT is getting punished for admitting that it won't be able to meet its oft-stated goal of having 10% operating margins for its handset division in 4Q. This must no doubt be a direct result of Nokia's aggressive program to take market share and fully exploit its superior cost structure and economies of scale to its opponents detriment. This is the same tactic that GEICO has been using as it continually squeezes auto insurance margins nationwide here in the U.S. Warren Buffet has said publicly during the past year that lowering prices to take market share ultimately benefits the industry's low cost producer. I suggest that the Japanese and Korean handset manufacturers, each of whose market share is currently just 1/5 of Nokia's, at best, might re-consider entering this business unless their national governments are willing to write an open-ended check to help keep them solvent.
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