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Strategies & Market Trends : ahhaha's ahs
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To: ahhaha who wrote (207)10/11/2000 1:16:55 PM
From: GraceZRead Replies (2) of 24758
 
How can you make any munnee

One thing I've been thinking about a lot lately is VOD, are we finally going to see it deployed on a wide scale? There is some evidence to support that we will, evidence is the number of VOD tests that are showing up across the country.

There is no "open access" requirement yet for STBs and it looks as though it may be unlikely that there ever will be. This leads me to believe that the MSOs will push those money making services on the STB platform, by passing ATHM's network. Obviously the Telcos have more of a vested interest in rolling out VOD on the computer platform, but even they are rolling it out on their own STBs rather than the open environment of the Internet.

It's almost as if every service delivered via computer on the Internet is destined to approach free, while the Telcos and MSOs will try to push revenue producing products over a proprietary network to preserve profit. That approach will only work until those same products become available "almost free" on the Web. How do you make money in an environment where everything seems to want to approach free? Perhaps the MSOs and Telcos are counting on that permanent percentage of the population who will never take delivery of goods and services over a computer interface.
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