Altaba Inc. (formerly Yahoo) Message Board

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Technology Stocks : Altaba Inc. (formerly Yahoo)

AABA 19.63

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Nov 6 4:00 PM EST

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To: CookiePuss who wrote (25920)	10/11/2000 8:43:30 PM
From: Doug Fowler	Read Replies (4) of 27307

Banner advertising does NOT work. Can ANYONE name ANY company OR campaign that has seen a positive return on banners? We are currently getting banner advertising from one of the top 3 Internet players for $0.75 CPM (that's right, pennies not dollars) and it STILL is not coming close to paying for itself. This is only the beginning of trouble for Yahoo.

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