Altaba Inc. (formerly Yahoo) Message Board

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Technology Stocks : Altaba Inc. (formerly Yahoo)

AABA 19.63

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Nov 6 4:00 PM EST

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To: Doug Fowler who wrote (25921)	10/12/2000 11:07:25 AM
From: Randy Ellingson	Read Replies (3) of 27307

Banner advertising does NOT work. What a statement! As if you'll never look at a banner ad, let alone click on one. And what's the click-through rate on TV ads again? I expect the Yahoo of tomorrow (OK, next year and more likely the coming five and ten years) will derive revenues on a % basis less and less from advertising. Maybe that's already happening. I added shares of YHOO today. Doug, do you invest for the long term in any Internet companies? Or related technology companies? Randy

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