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Strategies & Market Trends : ahhaha's ahs
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To: KailuaBoy who wrote (243)10/13/2000 1:18:59 PM
From: ahhahaRead Replies (3) of 24758
 
The best thing a site can do is eliminate all ads. Clean interface is worth more than what ads pull. To those who argue to the contrary one only need to reflect upon the negative effect of blinking ads and their effect of causing someone to avoid the site altogether.

This is true of front ends or home pages which are cluttered. There is nothing objectionable about a tree structure of presentation. The home page should be clean with site identification and one option, Enter, or some such. The next categorical level may have three to five options. It is perfectly ok to have an ad section somewhere down the hierarchy or out the tree where stuff germane to the site is hawked.

Almost no text should occur in the first several categorical levels of the hierarchy. As you get farther out the tree the quantity of text can rise proportionately. All proper names or unusual nouns should be hyper-texted except in the front of the site. If they want to know about something presented, then they will just have to go in a little more deeply.
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