Altaba Inc. (formerly Yahoo) Message Board

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Technology Stocks : Altaba Inc. (formerly Yahoo)

AABA 19.63

0.0%

Nov 6 4:00 PM EST

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To: 10K a day who wrote (25924)	10/13/2000 7:49:00 PM
From: Leeza Rodriguez	Read Replies (1) of 27307

imprist, ? Why do you use BFRE as the banner ad index? BFRE is a performance based marketer, NOT a banner ad company. In other words I think some of YHOO's troubles are BFRE's gain. The BFRE market makers just don't know it yet :-). Internet advertising is not going away. Companies purchasing advertising are simply shifting to a different style of advertising. IMO, companies (the smart ones) are moving more towards highly targeted _performance_ based advertising INSTEAD of banner advertising. Wired : performance based marketing models, CPS (CPS= cost per sale) ...ala BFRE. Companies like this model because they only pay when a sale is made! Tired: banner advertising models (usually associated with branding) , CPM(CPM= cost per thousand eyeballs no matter what)....ala Yahoo. leeza rodriguez

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