Compaq Message Board - Msg: 14584719

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Technology Stocks : Compaq

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To: PCSS who wrote (85605)	10/15/2000 1:34:47 PM
From: rudedog	Read Replies (1) of 97611

Michael - one of your many YAHOO fans takes issue with the use of the term "advertising" in your post, and points out that what is needed is marketing... see messages.yahoo.com FOR DELIVERY: To PCSS At SI by: dullheads_make_good_pets 10/15/00 12:02 pm Msg: 189267 of 189270 Please attempt to take the time to understand the difference between MARKETING and ADVERTISING...Marketing is TAKING your product/service to potential customers in an attempt to convince them to purchase and this is generally accomplished through a marketing force of people...Advertising is presenting your MESSAGE about your product/service to potential customers to convince them to PURCHASE by taking the DIRECT ACTION themselves - namely, to ORDER by phone/internet or brick-n-mortar retail. If a company is selling EVERY item manufactured and the demand still FAR EXCEEDS supply...then WHY in the hell does the company need to spend MORE advertising dollars, at present?...HUH????? Message 14584320

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