(Applies to: APFC COMS ELAS ISPD IBM)
Amplify.net Aggressively Expands into Asia Establishing Asian Business
Headquarters in Hong Kong; Eric Kong Joins as Director of Business
Development for Asia
FREMONT, Calif., Oct 16, 2000 (BUSINESS WIRE) -- Amplify.net
(www.amplifynet.com), a Silicon Valley company specializing in broadband
service
infrastructure, today announced the establishment of its Asian Business
Headquarters, an important milestone in its aggressive plan to expand its
presence in Asia. Amplify.net (Hong Kong) Limited, located in Hong Kong's
Central Plaza Building on 18 Harbour Road, is a wholly owned subsidiary of
Amplify.net, Inc. Eric Kong, a 12-year high technology business executive,
has
been appointed as business development director for Asia.
Riding the Asian Broadband Wave
"Broadband access is the hottest market segment across Asian communications
business right now. It is sweeping the region like a tidal wave among
telecom
carriers, broadband service providers and broadcasters," said Pauline Lo
Alker,
president and chief executive officer of Amplify.net, Inc, headquartered in
Fremont, California. "We view Asia as an important business growth engine
for us
in the next few years. With the influential connections from our Asian
corporate
investor consortium, we are making a committed effort to greatly expand our
market penetration into the region's major markets."
In March 2000, Amplify.net closed $12.6 million of equity funding from a
group
of Asian institutional investors, including NetworkAsia, Kerry Holdings
Group,
the Lippo Group, Shui On Holdings, American Pacific Technology Group, the
Kaifa
Group and Technology Partners Group. Together, they represent major
technology,
property and financial holdings in Hong Kong, China, Japan, Singapore,
Malaysia,
Indonesia and Taiwan.
Solving Today's "Last Mile" Bottleneck
On October 9, 2000, the company officially unveiled a new "IP Service
Enabled"
technology platform with true quality of service and subscriber service
management functions centered around the company's "IP Service Engine."
Designed
specifically to be easily embedded in various broadband network equipment
or as
a complete standalone system, the technology enables the "last mile"
delivery
and management of next-generation services over DSL, cable and wireless
networks.
In recent months, Amplify.net has inked OEM agreements with several cable &
DSL
equipment manufacturers to have the company's IP Service Engine integrated
into
their cable and DSL systems, including 3Com Corporation (Nasdaq:COMS),
Elastic
Networks (Nasdaq:ELAS) and Interspeed, Inc. (Nasdaq:ISPD).
"Today's problematic access bottleneck in Asia is partly caused by existing
Internet infrastructure that lacks a comprehensive 'last mile' solution
capable
of managing Internet traffic and ensuring the quality of these services,"
said
Alfredo Lobo, CEO, NetworkAsia. "With increasingly discriminating and
demanding
new subscribers, auto-provisioning and subscriber management capabilities
have
become necessities for service providers. Amplify.net's solutions address
these
needs and will be very well received given the heightened requirement for
high
speed access in this part of the world."
Developed around industry standards, Amplify.net's solutions overcome the
limitations of priority-based QoS schemes by providing true IP-based,
subscriber-oriented quality of service, capable of guaranteeing the
delivery
quality of multiple, simultaneous sessions for voice, video as well as data
for
each subscriber, based on pre- or dynamically-defined policy-based service
level
agreements (SLAs).
Targeting 2nd Generation Global Data Centres & Multi-Tenant Unit
(MTU) Buildings
Amplify.net's Asian strategy is to focus first on the region's new global
data
centres as well as MTU and MDU (multi-dwelling unit) buildings in the major
metropolitan areas throughout Asia, particularly in Hong Kong, Singapore,
Japan,
Korea and China. The common requirement for these multipoint environments
is to
manage the dynamic traffic flows, optimizing bandwidth usage while
drastically
reducing operating costs. Already the company's solutions have been
successfully
deployed in several customer installations including i-STT.com Pte Ltd,
formerly
known as Singapore Technology Telemedia and Chungwa Telecom's "High
Building"
Project in Taiwan.
"I am very excited to be part of Amplify.net's Asian startup initiative,"
said
Eric Kong, Amplify.net's new Asian director of business development
stationed in
Hong Kong. "My mission is to proliferate our solutions in Asia by enabling
our
broadband service provider customers to successfully deliver convergent
data,
voice and video services all the way to their subscribers' desktops."
About Amplify.net, Inc. (http://www.amplifynet.com/)
Amplify.net is a broadband service quality and management solutions company
that
offers advanced bandwidth management and IP quality of service technologies
and
subscriber service management systems for DSL, cable and wireless networks.
Amplify.net's technology boosts the revenue and profitability of service
providers, enabling them to deliver and guarantee "last mile" quality of
value-added IP services such as Voice over IP, Video and Audio on Demand
and
data-rich streaming content. Amplify.net licenses its technology to
broadband
equipment manufacturers as an "open system" IP Service Engine that provides
the
foundation for next generation products, and offers complete standalone
systems
to broadband service providers.
About Eric Kong
Eric Kong is a 12-year veteran in the computer industry. From 1988-1993, he
was
channel marketing representative for IBM in China, managing channel
distributors
of IBM's UNIX systems. Between 1993-1996, Eric was recruited by Legend
Computers
to establish their subsidiary in Australia and to develop business
opportunities
within the territory. In the last 3 years, Eric was vice president at APTG
(American Pacific Technology Group), a company focused in high tech
investment
and startup incubation.
Mr. Kong attended high school at Queen's College in Hong Kong and is a
graduate,
with 1st Class Honor, of the prestigious University of Hong Kong with a
B.Sc
degree in computer engineering.
CONTACT: Amplify.net, Inc.
Margie Gong, 510/360-6001
mgong@amplifynet.com
or
Neale-May and Partners
Nicholas Walsh, 650/328-5555 ext. 120
nwalsh@nealemay.com
or
Amplify.net (Hong Kong) Ltd.
Eric Kong, 852/2201-6888
ekong@amplifynet.com
or
The Hoffman Agency
Michelle Herman, 852/2581-9932
mherman@hoffman.com.hk |
