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Technology Stocks : Cisco Systems, Inc. (CSCO)

CSCO 78.03

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To: The Phoenix who wrote (40898)	10/16/2000 12:11:55 PM
From: Eric	Read Replies (1) of 77399

October 16, 2000 Advertising Enough 'Are You Ready' Already, Cisco Says, and Orders New Ads By SCOTT THURM Staff Reporter of THE WALL STREET JOURNAL "Are you ready for a new ad campaign? Turns out Cisco Systems Inc. is, despite the success of its two-year-old "Are you ready?" campaign, which turned the maker of computer-networking plumbing into a household name that's synonymous with the Internet. Cisco is abandoning its languorous TV ad spots, with their haunting music and multicultural tableaux. In their place will be much-faster-paced ads touting how businesses can use Internet technology to make themselves more responsive, efficient and, presumably, profitable. Print ads for the new campaign, around the slogan "Discover all that's possible on the Internet," have already begun appearing in national business publications. Television spots begin airing Monday night." For the whole story go to: interactive.wsj.com

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