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Non-Tech : Sungold Gaming International (SGGNF)

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To: kidl who wrote (5073)	10/16/2000 2:51:47 PM
From: kidl	Read Replies (1) of 5164

Follow up on my last post. I contacted a friend of mine, who has extensive e-commerce / i-gaming marketing experience and who's judgement I very much trust. Following my question and his answer. It's just an opinion, consequently should strictly be taken as a "FWIW" Q: Is it possible to attract 50,000 new players in 6 months to any I-gaming site? A: It is possible to drive that many clients but not for an unlimited amount of time. The critical issue to me is the cost of acquiring each client. If the revenue from each client takes 8 weeks to recover the cost, the working capital requirement to continue to drive new clients while awaiting earnings from existing clients can be very heavy.

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