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Biotech / Medical : SNRS- Sunrise Technologies

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Nov 21 9:30 AM EST

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To: DELT1970 who wrote (4019)	10/17/2000 2:27:13 PM
From: DELT1970	Read Replies (2) of 4140

FREMONT, Calif., Oct. 17 /PRNewswire/ -- Sunrise Technologies International, Inc. (Nasdaq: SNRS) announced today it has activated a "FIND A DOCTOR" section on its website at the address: www.sunriseltk.com/consumer. Since the site was activated late last week, over 7,500 persons have registered. This new feature enables consumers to find a refractive surgeon who uses the HYPERION(TM) LTK System by simply entering a zip code and an e-mail address. The site then delivers a map with the names and addresses of several doctors closest to the consumer who perform the SUNRISE LTK(TM) procedure. The Company will continue to update this site each week as it installs more systems around the country. "Our website is a primary vehicle of communication for our company. The 'FIND A DOCTOR' feature is another example of how Sunrise is helping the surgeons attract the farsighted patient to their practices," said C. Russell Trenary III, Chairman and Chief Executive Officer of Sunrise Technologies International, Inc. The "FIND A DOCTOR" feature is in addition to the Company's SYNERGY3(TM) Program, which Sunrise developed for its customers and provides internal and external marketing communication strategies to help drive demand into the refractive practices that buy or lease the HYPERION(TM) LTK System. "We are committed to helping build the refractive practice for the surgeon. The farsighted patient has been largely neglected thus far in this refractive revolution and we are trying to give our customers any assistance they may need in attracting farsighted patients to their practices," said Richard T. Van Ryne, Vice President S

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