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Non-Tech : Gentex (GNTX)
GNTX 24.04-0.4%11:39 AM EST

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To: Alan Slife who wrote (52)5/23/1997 7:53:00 AM
From: Bill Marble   of 196
 
I would also like to see what a few well placed advertisements could do for demand and name recognition. Before reading about the company in an investment mag, I didn't know these types of mirrors even existed.

But how do you go about advertising to a general audience a product that is available on select models from certain car companies. Also, some are dealer installed options while some are factory options. In the case of Toyota, the mirrors are only offered in the south.

Does anyone remember if there was any kind of general advertising to promote airbags? Or did that just start coming from automakers once they became saftey conscious...

WEM
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