PR Newswire, 10/19/2000 09:09
Arete Industries' Subsidiary Arete Outdoors Opens European Distribution Center - Hires Martin Bader as Its Sales Manager
/FROM PR NEWSWIRE LOS ANGELES 213-626-5500/ [STK] AREE [IN] REA SPT [SU] PDT PER OTC -- WITH PHOTO -- TO BUSINESS, RETAILING AND SPORTS EDITORS:
Arete Industries' Subsidiary Arete Outdoors
Opens European Distribution Center - Hires Martin Bader as Its Sales Manager
BOULDER, Colo., Oct. 19 /PRNewswire/ -- Arete Industries, Inc. (BB:AREE) announced that its outdoor adventure products subsidiary, Arete Outdoors, has opened a distribution center to service the European market in the heart of the Alps in Garmish-Partenkirchen, Germany. Mr. Martin Bader has been appointed European Sales Coordinator and will manage the operations of the distribution center for Arete Outdoors-Europe, formed as a wholly owned subsidiary of Arete Outdoors.
newscom.com
The company plans to introduce its SnowFangs(TM) snowshoes and Powder Rush Downhillers(TM) in the European market during the current winter season through this facility. The company will lease space from Mr. Bader's company, Bergsport International, which is an established distributor of numerous top lines of mountaineering equipment. Mr. Bader has a degree in business management and has owned and operated Bergsport for five years. Mr. Bader will develop and manage teams of independent sales representatives for the company's products, initially in Germany, Italy, Austria, Switzerland and the Benelux countries to sell Arete Outdoor's products to mountaineering, bike and ski shops, with other countries to follow.
Mike Lowe, President of Arete Outdoors, stated; "Martin is a great find and fits perfectly our need for a European Sales Coordinator. Because of his involvement, we can introduce our products into the European market earlier than we anticipated. Arete Outdoors shared a booth with Bergsport this fall at the Outdoor Show in Germany and Martin was very enthusiastic about the SnowFangs, the Rush Downhillers, the Power Poles and other products Arete is developing. Martin believes that our products are technically superior, fit the needs of Europeans and will sell well in Europe at the hundreds of ski area shops in the alpine towns. Martin, is a well known mountain climber and extreme skier, is well connected into the top outdoor retailers in the German speaking countries and will be instrumental in seeding the European market this winter for sales growth next Spring and Fall." Lowe continued; "I expect that Europe will prove to be a much larger market for our products than North America. When I was at Lowe Alpine, I watched our European sales outstrip North American sales within four years after setting up distribution in Germany, and I anticipate the same thing for Arete."
-0- 10/19/2000
CONTACT: Eric Popkoff, President of Undiscovered Equities Research, Inc., 516-371-7775, ir@areteindustries.com, or James Stock of Stock Enterprises, Inc., 702-614-0003, ir@areteindustries.com, both of Arete Industries, Inc./ |
