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Politics : PRESIDENT GEORGE W. BUSH
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To: Neocon who wrote (49182)10/19/2000 2:25:49 PM
From: ColtonGang  Read Replies (3) of 769667
 
Did you expect the stadium to honor veterans like Veterans Stadium in Philly?Reliant Energy is expected to pay about $300 million to splash its name across the new football stadium and Astrodome complex, by far the most ever for a sports facility's name.

Although negotiators said Wednesday that the naming rights agreement was not yet signed, they said talks were "feverish" and that a formal announcement is likely next week.

Under the proposed agreement, outlined by sources close to the talks, Reliant would pay about $9 million a year to name the $367 million football stadium being built for the Houston Texans. The energy company would pay an additional $750,000 to secure naming rights for the entire Astrodome complex, including the Dome, the AstroArena and a new exposition center.

The deal, expected to include a stadium suite for Reliant, extensive advertising throughout the facility and rides on the team plane for company executives, would run for 30 years.

Reliant's bid comes the same year that Enron Field opened in downtown Houston bearing the name of a chief local competitor, Enron Corp.

Both energy utilities have eyed naming rights as valuable promotional tools to boost their profiles as electricity deregulation looms in Texas and around the country.
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