Marconi Commerce Systems Helps Consumers Save Time, Money at Gas Stations
Gas Pumps Display Interactive Screens With Full Site up and Running During
NACS Conference in New Orleans
NEW ORLEANS, Oct. 19 /PRNewswire/ -- Consumers can save money and time while filling up their cars at gas stations, thanks to Marconi Commerce Systems.
Marconi is the first company to carry the interactive merchandising content broadcast by Ten Square(TM) on gas pumps. The screens are easily interactive, offering consumers the opportunity to simply push a button to choose a variety of money saving coupons without spending more time at the pump.
A site will be up and running during the National Association of Convenience Store (NACS) conference in New Orleans, held October 21-24. Retif Oil & Fuel, located at 3901 Airline Highway, will feature pumps carrying Ten Square's content.
"This is unlike anything consumers have seen before," said Amy Wilson, product manager for Marconi Commerce Systems. "We're bringing the best of both worlds -- saving time and money -- to consumers at the gas pumps."
The system, which is broadcast via the Internet, offers coupons from national and local retailers. It will track coupon usage so offers can be tailored to specific sites.
"Consumers can select offers from retailers around the country and around the block," added Wilson. "The system will provide offers that consumers want where they live, work and shop. If pizzas are popular in a neighborhood, for example, then more pizza coupons will show on the screens."
Marconi is the first company to roll out the technology on gas pumps. The screens debuted in Atlanta and will appear on Marconi pumps across the U.S., including Miami, Dallas and southern California in the coming months.
The pumps will showcase Ten Square's coupon application, delivering redeemable offers from local New Orleans businesses and restaurants including the Hard Rock Cafe, The Riverboat Cajun Queen and the Audubon Zoo.
Marconi Commerce Systems will offer free van rides for NACS participants to Retif Oil & Fuel. But the site can be reached by taking I-10 West and taking the Causeway South exit. Take a right at Airline Highway and the station is two to three miles on the right.
About Marconi Commerce Systems:
Marconi Commerce Systems is the global leader in offering end-to-end technology solutions that provide retailers with ways to offer more convenience and value to their customers. The company has three business lines that work together to create a network of technologies through integrated point-of-sale systems, backoffice/home office software, service and consulting solutions (Retail Solutions), wireless information management (Online), and state-of-the-art fuel dispensers (Service Station Equipment). Headquartered in Greensboro, NC, the company has operations in the USA, Canada, Germany, Italy, UK, Brazil, China, Thailand, and Australia. Parent company Marconi plc is a global communications and IT company, with 49,000 employees worldwide and sales in over 100 countries. It supplies advanced communications solutions and the key technologies and services for the Internet. Marconi plc (Nasdaq: MONI) is listed on the London Stock Exchange and the Nasdaq under the symbol MONI.
About Ten Square
Ten Square provides a secure, interactive broadcasting and publishing point-of-sale (POS) network that takes advantage of existing Internet-based infrastructures to deliver interactive content on POS screens starting with gas pumps where consumers shop, including promotions, information, and eCommerce opportunities. Ten Square links local merchants within a community by providing applications and services tailored to their customer's interests, creating a digital neighborhood. For more information, please contact www.tensquare.com or by phone at 408.885.1877.
Contact Kristen Krebs of Bouvier Kelly for Marconi Commerce Systems, 336-275-7000, or Kkrebs@bouvierkelly.com , or Kathy Holland of Marconi Commerce Systems, 336-547-3174, or kathy.holland@marconi.com /
SOURCE Marconi Commerce Systems
CO: Marconi Commerce Systems; Ten Square; Marconi plc
ST: North Carolina, Louisiana |
