Affinity Logic Creates New ASP Service With PSINet Ventures
Strategic Partnership Provides ASP-Based Customer Portals
ORLANDO, Fla.--(BUSINESS WIRE)--Oct. 19, 2000-- Affinity Logic Systems, Inc., a pioneer in Web-based customer retention and customer knowledge portal solutions, today announced that it has received services for equity backing from PSINet Ventures Ltd., the corporate ventures unit of PSINet. Previous investors include Crossbow Ventures and several strategic high net worth individuals.
Under terms of the agreement, PSINet will manage Affinity Logic's eCRM customer portal in its state-of-the art web hosting centers. PSINet's hosting centers provide a high speed, high quality, reliable and secure ASP hosting infrastructure. Affinity Portals serve as a tool for business to get to know their customers better and provide a single starting point for online, self-service, personalized pages. By gathering customer preferences, delivering targeted content, and giving people direct access to their personal account information and records, businesses can learn more about their customers and serve them conveniently and confidentially.
``PSINet Ventures strategic partnership with Affinity Logic provides us with a wealth of benefits,'' said Karl Seiler, President of Affinity Logic Systems, Inc. ``We can draw on their expertise and facilities to deliver 24X7 accessible, fast ASP backbone services to our business clients.'' About Affinity Logic Affinity Logic Systems, Inc. is a leading provider of turnkey solutions that enable companies to deliver personalized customer experiences over the Internet. Affinity's customer portals serve as a single starting point for suggestive selling, proactive service and targeted marketing. Affinity Logic Systems, Inc. is a privately held and venture-backed company based in Orlando, Florida. For more information, visit <http://www.AffinityLogic.com>, call toll free (877) 726-7387, or send e-mail to info@AffinityLogic.com <mailto:info@AffinityLogic.com>. About PSINet Ventures |
