KnowledgeBase Marketing, Inc. Builds Revolutionary Direct Marketing Portal Using Kana
October 23, 2000 11:50:00 AM ET
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Oct. 23, 2000--
Leading provider of integrated information marketing and Customer Relationship Management (CRM) solutions selects Kana Service as the
infrastructure for iBASE(TM) - Its new state-of-the-art direct marketing portal.
Kana Communications, Inc. KANA, a leading provider of enterprise relationship management (eRM) solutions, announced today that it has been selected by KnowledgeBase Marketing, Inc. as the backbone of its direct marketing and CRM portal. As a leading provider of integrated information marketing and CRM solutions, KnowledgeBase Marketing provides sophisticated, leading-edge direct marketing and CRM products to both the consumer and business-to-business sectors. The company will implement Kana Service to automate all business processes associated with delivering its direct marketing products and services via iBASE.
KnowledgeBase Marketing, Inc. provides consumer and business information, advanced data processing services and CRM solutions to more than 300 clients in the telecommunications, financial services, healthcare, retail and technology industries. Now, with iBASE, KnowledgeBase Marketing clients can order, manage and monitor all of their direct marketing needs online, on demand. iBASE provides direct access to all KnowledgeBase Marketing products and services through a secure, user-friendly portal. As a result, the company expects dramatic increases in its data, processing and CRM practices, which in turn will generate a growing demand on its customer service and service delivery infrastructures. KnowledgeBase Marketing selected Kana to transform the existing delivery infrastructure into one that will provide unprecedented support and service to its growing customer base.
"iBASE is the single most important development initiative for KnowledgeBase Marketing this year," said Tom Young, Vice President of e-commerce at KnowledgeBase Marketing. "In order to support our growing business, we quickly recognized the need to automate and web-enable our service delivery processes to reduce delivery cycle times. Moving to the Web with Kana Service provided us the platform we needed to empower our clients with direct access to our offerings. We can now reach a broader, wider base of customers and deliver services more efficiently. This allows us to better manage our growth and accelerate expansion of our offerings."
Kana Service is an Internet-architected solution that fully integrates the enterprise, the customer and the best aspects of phone, email and Web interaction into a single, powerful, browser-based application. While automating internal support processes within a company's call center, Kana Service extends beyond the call center to include partners and suppliers with a Global view of customer interactions. Workflow can be changed instantly while the system scales quickly and easily to handle increasing numbers of service requests.
"Knowledgebase Marketing is rapidly moving to fully automated solutions," said David Fowler, senior vice president, Worldwide Marketing, of Kana. "Since databases are becoming significantly more complex, it has become necessary to simplify all other aspects of the delivery system. Kana's Internet-architected solutions are built to perform under the most rigorous circumstances while scaling along with changing requirements."
About KnowledgeBase Marketing
KnowledgeBase Marketing, Inc is a leading provider of information marketing and CRM solutions that enable companies to more profitably acquire and manage customer relationships across traditional and web-based touch points. KnowledgeBase Marketing service offerings include consumer and business information, advanced data processing services and CRM solutions including consulting, data warehousing and application management, data mining and analytics and program management. KnowledgeBase Marketing also offers an integrated suite of online and offline marketing automation tools that enable real-time analytics, campaign management, and personalized e-mail, direct mail, web site, telemarketing and customer care content. The company is a subsidiary of Young & Rubicam, which is headquartered in New York City and has offices in 76 countries worldwide. For more information, contact KnowledgeBase Marketing at 866-4KNWLDG (456-9534) or www.knowledgebasemarketing.com.
About Kana Communications Inc.
Kana Communications, Inc. KANA, a leading provider of Internet-architected enterprise relationship management solutions, delivers a broad range of world-class, integrated e-business and interaction applications with a modular and scalable platform for both Internet and Global 2000 companies. Kana solutions deliver personal portals that offer customers, partners and the enterprise a global view of their communications and relationships. This global view includes managing the full set of communications channels such as e-mail, Web, chat, instant message, VOIP, phone and person-to-person, as well as e-business and communications applications to integrate the marketing, sales and service functions. This full-service suite enables e-businesses to compete and succeed in today's customer-driven economy. For more information about the solutions found in more than 800 companies, including 8 of the 10 most trafficked Web sites, please visit Kana at kana.com.
Kana Communications, Kana and the Kana logo are trademarks of Kana Communications, Inc. All other company and product names may be trademarks of their respective owners.
Cautionary Note Regarding Forward-looking Statements Under the Private Securities Litigation Reform Act of 1995: Information in this release that involves Kana's projections, expectations, beliefs, hopes, plans, intentions or strategies regarding the future are forward-looking statements that involve risks and uncertainties. These statements include statements about Kana's strategies in the marketplace, its market position and its relationship with customers. All forward-looking statements included in this release are based upon information available to Kana as of the date of the release, and we assume no obligation to update any such forward-looking statement. These statements are not guarantees of future performance and actual results could differ materially from our current expectations. Factors that could cause or contribute to such differences include, but are not limited to, competition, the successful integration of Silknet, increased competition due to Kana's expanded product offering, risks associated with the evolving and varying demand for eRM, eCRM, customer communication and similar software, our ability to expand our operations, acceptance of email and the Internet as a communications medium, litigation over property rights, and general economic factors. These and other factors are risks associated with our business that may affect our operating results are discussed in the Company's filings with the Securities and Exchange Commission ("SEC"), including our most recent annual report on Form 10-K and quarterly report on Form 10-Q.
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