Ames Kicks Off the Holiday Shopping Season
With the Biggest, Best Toy Sale Ever -
October 25 - November 21; 2000 Great Deals!
Name Brands! No-Fee Layaway!
Business Wire - October 25, 2000 12:22
ROCKY HILL, Conn.--(BUSINESS WIRE)--Oct. 25, 2000--Ames
Department Stores, Inc. (NASDAQ: AMES) announced today the publication
of its annual Toy Book, a 72-page catalog of spectacular offerings for kids and
kids at heart.
Titled The Biggest, the Best Toy Sale, Ames' Toy Book includes more than
400 items on 72 pages for kids of all ages. From pre-school favorites, bikes,
sports equipment and camping gear, to dolls, action figures and the latest in
learning and electronic fun, Ames stores in 479 markets are set with solutions
for all your holiday and gift giving needs, courtesy of the Ames Toy Book
2000.
For the next 28-days, through November 21, 2000, Ames shoppers can find
the best toy deals this holiday season at their local Ames store. Special
programs, including the Company's trademark Extra Special Bargains, a no-fee
Layaway plan and a promise to beat "any local competitor's advertised sale
price," make right now the best time to visit Ames and bring home some
Holiday Bargains by the Bagful(R) for all the kids in your life.
"With fuel and heating prices on the rise, getting good values this holiday season
will be more important than ever," commented Joseph R. Ettore, chairman and
chief executive officer for Ames. "Shoppers will be looking for great prices,
flexible purchase options, name brands and overall great values. And when they
look to Ames, they'll find all that and more."
"Almost every full-line discount department store offers a holiday toy book,"
continued Ettore, "but we did it first. Ames pioneered the Toy Book concept,
and since the 1994 introduction of this annual spectacular, our customers have
looked forward to receiving their special edition Toy Book each Fall.
Historically, the Toy Book is a great kick-off to our fourth quarter and holiday
sales season and we expect that tradition to continue this year."
With 479 stores located in 19 states and the District of Columbia, Ames is the
nation's largest regional, full-line discount retailer with annual sales of $4 billion.
Ames offers a broad range of merchandise categories including family apparel,
housewares, domestics, electronics, ready-to-assemble and patio furniture,
jewelry, craft and pet supplies, health and beauty care items, stationery,
sporting goods, toys, seasonal products and more.
To find the location of the Ames store nearest you, dial 1-800-SHOP-AMES.
Visit us at amesstores.com or espanol.amesstores.com (in
Spanish).
CONTACT: Ames Department Stores, Inc.
Amy Romano
Manager, Public Relations
860/257-5319
aromano@ameshome.com
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