Microforum Acquires Customer Relationship Technology
TORONTO, Oct. 26 /CNW/ - Microforum Inc. (TSE:MCF) today announced the
acquisition of certain technology assets of P2P3 Systems, Inc. ("P2P3") and a
related company, including its two proprietary customer relationship
management applications systems - P2Plive!(TM) and P2Pengine(TM). These
innovative technologies allow a company to interact "live" with visitors to
its web site. The acquisition price consisted of $200,000 cash and the
issuance of an option to purchase up to 300,000 shares with an exercise price
equal to a 20-day weighted average trading price.
- P2Plive!(TM) allows immediate online interaction between a web site
visitor and a company's customer service representative. The
objective? To help visitors to the site find products or services
online and to resolve any technical challenges which require prompt
human intervention. P2Plive!a allows a representative to interact and
"push" web pages to the user, helping them find the information
they're looking for in a quick and simple manner.
- P2Pengine(TM) is a powerful person-to-person (P2P) affinity marketing
system that rewards people for their activity on a web site, the trust
that they build among other site users and the personal information
they choose to provide. The P2Pengine(TM) increases loyalty and
stickiness to a web site while enabling the site owner to direct the
desired products, services and information to members with the
ultimate objective of increasing sales.
"With the acquisition of this unique technology, Microforum is now poised
to make its industry-leading iFrontECS(TM) product more powerful and more
functional than ever before," said Rick Segal, President and Chief Executive
Officer of Microforum. "This acquisition is great news for Microforum's
clients. By incorporating these new, innovative customer relationship
management tools into the iFrontECS software solution, we will be able to
offer our clients an enhanced level of service in addition to reducing the
cost of their traditional customer relationship management efforts."
"We are pleased to have our technology selected by Microforum for this
purpose," said Mark Bonnell, co-founder of P2P3. "And we are quite excited
about the possibilities that will result from the convergence of these various
technologies."
About Microforum
Microforum develops Internet-based software products for E-Business, E-
Financial and Knowledge Management applications, allowing its clients to
improve operational efficiencies and reduce business costs. Toronto-based
Microforum has offices in Halifax, Vancouver, New York and Seattle. Microforum
is listed on The Toronto Stock Exchange (TSE: MCF). For more information,
please visit www.microforum.com.
%SEDAR: 00004370E
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For further information: INVESTOR INFORMATION: GPC Canada, Warren Weeks,
(416) 598-0055 (ext. 308), wweeks@gpc.ca; CORPORATE INFORMATION: Rick
Segal, President & CEO Microforum Inc., (416) 467-4000, info@mf.com |
