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Strategies & Market Trends : Anthony @ Equity Investigations, Dear Anthony,

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To: Anthony@Pacific who wrote (61624)10/27/2000 10:09:16 PM
From: StockDung  Read Replies (3) of 122087
 
UNFRICKINBELIEVABLE-->>Priceline.com recognizes as revenue the full price of a plane ticket it sells, not the commission it receives, unlike a normal travel agent. If you buy a $500 ticket, Priceline receives roughly a $40 commission for its service, but recognizes the entire $500 as revenue on its financial statements. The company has always defended this practice, saying it holds the tickets in its inventory, and is therefore taking the risk. But what risk is there if the customer has already paid for the ticket with his/her credit card? Priceline.com traditionally had a sky-high price-to-sales ratio, and if they adopted accounting practices suggested by most accounting experts, its ratio would increase approximately 12-fold! That's the first issue. ragingbull.altavista.com
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