Magnifi Selects EMC, PSINet, Madge.Web 4 Global ASP Network
LOS GATOS, Calif.--(BUSINESS WIRE)--October 27, 2000--Magnifi, Inc., a market-leading Application Service Provider (ASP) focused on global brand management, marketing and the licensing process for the Global Fortune 500, today announced the selection of EMC, PSINet, and Madge.Web to provide the global infrastructure for Internet-based Brand Equity Management (BEM).
Brand Equity Management migrates traditional brand management principles to the Internet, enabling brand-owners and their agencies to build and maintain the control, collaboration and speed required to cultivate brand equity and growth on a global basis.
The service, Magnifi.net, is provided over a secure, private client environment. It enables marketing departments and their global agencies and partners to develop start-to-finish brand management initiatives and marketing campaigns across the company, across the country and around the globe, within an instantly accessible collaborative web-based environment.
``A critical element is fast, secure and global access to marketing data, which can include everything from TV commercials to print ads, collateral materials, logos, media plans and strategy documents,'' said Hunter Hastings, CEO of Magnifi. ``Magnifi has assembled a world class alliance of infrastructure providers to make the data quickly and readily accessible no matter where in the world the user is located.''
Eric Hoffert, CTO of Magnifi adds: ``The use of multiple global data centers, broadband interconnections between sites, and high capacity storage arrays are all critical to effectively supporting a major new business application for brand advertisers. We are proud to be working with EMC, PSINet and Madge as industry leaders to build out a global network and storage presence.''
PSINet will provide Magnifi with hosted data centers, broadband, high-speed network connectivity, Internet access, data center management and system support hosting in North America and Asia. PSINet will also provide requisite hosting infrastructure, including servers, routers, switches, firewalls, security and operating software as well as management and system monitoring. PSINet contributes its own high speed backbone network and connectivity, to link data centers seamlessly in an optimal integration. PSINet is an Internet Super Carrier offering global infrastructure, end-to-end IT solutions and a full suite of Internet services, Web hosting and switching facilities providing direct access in more than 900 metropolitan areas in 29 countries on five continents.
EMC's state-of-the-art storage arrays will be deployed in the hosting centers and connected via high speed networks. These storage arrays can make multiple terabytes of data (one terabyte is the equivalent of a 1000 billion bytes of information) available in a reliable, fast access format to hundreds of thousands of users in hundreds of countries, using the power of the Internet.
Madge.Web, headquartered in Europe, will provide Magnifi with hosted data centers, high-speed networking and Internet access, data center management, and system support hosting across the European continent, interlinked to the U.S. Madge.Web will also provide all requisite European hosting infrastructure, including servers, routers, switches, firewalls, security and operating software for the network as well as management and system monitoring. Madge.web is a global provider of rich content applications and managed network services, delivered to more than 30 countries around the world.
Hastings added: ``Global Brand Equity Management is now, for the first time, truly available to the chief marketing officers who understand and seize the opportunities technology offers them.''
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