General Magic Announces Five New magicTalk Personalities; magicTalk Personalities Showcase General Magic's Patent-Pending Dialog Development Methodology
SUNNYVALE, Calif.--(BUSINESS WIRE)--Oct. 30, 2000--General Magic, Inc. (Nasdaq:GMGC), a premier voice application service provider, and a pioneer in the creation of personality-rich voice interfaces, today announced the design of five new magicTalk(TM) Personalities. These new Personalities showcase General Magic's industry-leading expertise developing interactive voice user interfaces (VUIs) for businesses that enable them to offer superior customer service over the telephone with the aid of personality-rich virtual attendants. General Magic created the characters "Jen, Zach, Tom, Greg and Jim" to demonstrate the power of the magicTalk development methodology and the role personality plays in voice user interface design. These new magicTalk Personalities along with the original, already popular, magicTalk Personality, Mary, will be demonstrated at VOX 2000 in Baltimore on November 30 and SpeechTEK in New York City on November 2.
With more than four years experience designing voice user interfaces and a patent pending on its dialog development methodology, General Magic has amassed significant linguistic equity that it leverages in developing superior voice solutions for its business customers. The five new magicTalk Personalities created by General Magic build upon extensive research into social behavior and the personality expectations surrounding individual communication styles.
"Personality is key to designing great voice user interfaces," said Bill Byrne, director of speech and language at General Magic. "At General Magic we've succeeded in bringing together a team of creative and talented linguists whose understanding of how spoken discourse works allows us to bring out personality in voice applications."
The announcement of the magicTalk Personalities is the latest step in General Magic's innovative design of voice applications for leading enterprise, telecommunications, and Internet companies, providing businesses with a powerful new tool by which to better interact with customers, build brand loyalty and increase the amount of time their customers spend using their services.
With General Magic's voice solutions, businesses can provide their customers with voice solutions matched to the company brand and services, allowing companies to match their visual brand with an auditory brand. For example, an online music e-tailer may select a young, friendly, energetic voice personality for mobile access to its services, while a bank or stock brokerage may choose a more formal, task-oriented personality to allow customers to carry out financial transactions over the telephone.
About General Magic
General Magic is a voice application service provider dedicated to delivering customized voice applications, hosting, and professional services to leading telecommunications, enterprise and Internet companies. With its award-winning VoiceXML-based magicTalk communications platform and years of experience, General Magic offers the premier voice user interface that combines language, personality, and logic, creating a natural conversation between people and information. General Magic creates value for its customers by building voice solutions that strengthen customer relations, deliver value-added services, and provide access to content anytime, anywhere. General Magic is headquartered in Sunnyvale, California. Experience the power of voice and the six magicTalk personalities, by visiting General Magic's website at generalmagic.com.
General Magic notes that the forward-looking statements in this press release involve known and unknown risks, uncertainties and other factors that may cause industry trends, or actual results, performance or achievement to be materially different from any future trends, results, performance or achievements expressed or implied by these statements. These include, among others, risks and uncertainties concerning the adequacy of the Company's financial resources to execute its business plan; market acceptance of the Company's technologies and services; the Company's ability to attract, retain and motivate key technical, marketing and management personnel; the ability of the Company to establish and maintain relationships with businesses that have high volume customer interactions, and to establish alliances with companies that offer technology solutions for such businesses; the challenges inherent in the development, delivery and implementation of complex technologies; the ability of the Company's third party technology partners to timely develop, license or support technology necessary to the Company's services; and the Company's ability to respond to competitive developments. These and other risks and uncertainties are detailed in General Magic's Registration Statement on Form 10-Q filed with the Securities and Exchange Commission on August 14, 2000.
General Magic and magicTalk are trademarks of General Magic, Inc., which may be registered in some jurisdictions.
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