| | DataMirror software addresses CRM integration
DataMirror Corp DMC
Shares issued 11,356,117 Oct 31 close $23.90
Wed 1 Nov 2000 News Release
Mr. Nigel Stokes reports
Customer relationship management software vendor SmartSales Inc. has
obtained the right to distribute DataMirror iDeliver software as a key
component of its new InSmart Product Suite to enable seamless integration
of customer data stored in BackOffice or legacy systems.
SmartSales' InSmart software can use DataMirror's iDeliver data integration
technology to empower users with real-time information such as inventory
levels, delivery schedules and customer status that would otherwise be
difficult to access. DataMirror's iDeliver software components ensure that
data from BackOffice and legacy systems can be delivered directly to users
within the SmartSales OutSmart CRM application.
"Real-time data integration is the cornerstone of all CRM initiatives and a
key to 21st century competitiveness," said Nigel Stokes, chairman,
president and chief executive officer of DataMirror. "We are extremely
pleased that SmartSales has selected our technology as a critical component
of its CRM solution. DataMirror delivers enormous value to CRM vendor
solutions and customers by ensuring that all computing systems and data
stores across the business are fully integrated into the CRM backbone.
End-to-end integration with out-of-the-box flexibility is absolutely
imperative in order for companies to gain a 360-degree view of customer
relationships."
SmartSales, based in Toronto, develops and distributes leading-edge
solutions that effectively combine the attributes of both sales force
automation and customer relationship management software. SmartSales
products are specifically designed to enhance the efficiency and
effectiveness of the sales cycle for both sales representatives and
corporate managers.
"Results from our recent industry studies indicate that customer data leads
integration challenges by nearly a three-to-one margin over other types of
data, and that over 75 per cent of businesses are attempting to integrate
their CRM and e-business solutions," said Doug Laney, vice-president of
META Group's application delivery strategies service. "Enabling
technologies will include a new breed of point-to-point information routers
that securely synchronize data among applications. Products like
DataMirror's iDeliver offer features designed specifically for event-based
and scheduled data integration, leading to greater inter-enterprise
information interoperability."
iDeliver uses Transformation Server software from DataMirror to capture,
transform and flow data from a wide variety of corporate data sources. Once
the data are captured, the iDeliver software allows users to transform and
integrate relevant information into business/desktop applications or
databases on their systems. iDeliver allows users to execute custom or
standard APIs to integrate data directly into CRM systems, as well as flow
data in near real time into any custom or standard XML format. Featuring
out-of-the-box integration with leading databases including DB2, Oracle,
Microsoft SQL Server and Access, as well as end-user applications including
CRM, iDeliver helps businesses reduce transaction costs, shorten cycle
times and enhance customer experiences.
DataMirror's award-winning Transformation Server software is flexible
business data integration software that simplifies the process of working
in a heterogeneous world. It lets users easily and seamlessly capture,
transform and flow data in real time among mixed system environments.
Transformation Server's real-time, bidirectional replication and unique
capture, transform and flow (CTF) technology makes it ideal for a range of
applications including CRM and ERP integration, e-business, business
intelligence, and a host of other distributed data applications.
WARNING: The company relies upon litigation protection for
"forward-looking" statements.
(c) Copyright 2000 Canjex Publishing Ltd. stockwatch.com |
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