DataMirror Software Addresses CRM Integration
LOS ANGELES, CALIFORNIA--
CRM Solution Provider SmartSales Inc. To Utilize DataMirror Data
Integration Software
DCI'S CRM CONFERENCE & EXPO - DataMirror Corporation (TSE: DMC), a
leading provider of e-Business data integration and resiliency
solutions, announced today that customer relationship management
software vendor SmartSales Inc. has obtained the right to
distribute DataMirror iDeliver software as a key component of its
new InSmart Product Suite to enable seamless integration of
customer data stored in BackOffice or legacy systems.
SmartSales' InSmart software can utilize DataMirror's iDeliver
data integration technology to empower users with real-time
information such as inventory levels, delivery schedules and
customer status that would otherwise be difficult to access.
DataMirror's iDeliver software components ensure that data from
BackOffice and legacy systems can be delivered directly to users
within the SmartSales OutSmart CRM application.
"Real-time data integration is the cornerstone of all CRM
initiatives and a key to 21st century competitiveness," said Nigel
Stokes, Chairman, President and CEO of DataMirror. "We are
extremely pleased that SmartSales has selected our technology as a
critical component of its CRM solution. DataMirror delivers
enormous value to CRM vendor solutions and customers by ensuring
that all computing systems and data stores across the business are
fully integrated into the CRM backbone. End-to-end integration
with out-of-the-box flexibility is absolutely imperative in order
for companies to gain a 360-degree view of customer
relationships."
SmartSales, based in Toronto, Canada, develops and distributes
leading-edge solutions that effectively combine the attributes of
both sales force automation and customer relationship management
software. SmartSales products are specifically designed to enhance
the efficiency and effectiveness of the sales cycle for both sales
representatives and corporate managers.
"Results from our recent industry studies indicate that customer
data leads integration challenges by nearly a three-to-one margin
over other types of data, and that over 75% of businesses are
attempting to integrate their CRM and e-business solutions," said
Doug Laney, Vice President of META Group's Application Delivery
Strategies service. "Enabling technologies will include a new
breed of point-to-point information routers that securely
synchronize data among applications. Products like DataMirror's
iDeliver offer features designed specifically for event-based and
scheduled data integration, leading to greater inter-enterprise
information interoperability."
iDeliver utilizes Transformation Server software from DataMirror
to capture, transform and flow data from a wide variety of
corporate data sources. Once the data is captured, the iDeliver
software allows users to transform and integrate relevant
information into business/desktop applications or databases on
their systems. iDeliver allows users to execute custom or standard
APIs to integrate data directly into CRM systems, as well as flow
data in near real-time into any custom or standard XML format.
Featuring out-of-the-box integration with leading databases
including DB2, Oracle, Microsoft SQL Server and Access, as well as
end-user applications including CRM, iDeliver helps businesses
reduce transaction costs, shorten cycle times and enhance customer
experiences.
DataMirror's award-winning Transformation Server software is
flexible business data integration software that simplifies the
process of working in a heterogeneous world. It lets users easily
and seamlessly capture, transform and flow data in real-time among
mixed system environments. Transformation Server's real-time,
bi-directional replication and unique capture, transform and flow
(CTF) technology makes it ideal for a range of applications
including CRM and ERP integration, e-Business, business
intelligence, and a host of other distributed data applications.
Available via the Internet
Fully functional versions of DataMirror software are available for
download via the Internet by visiting
www.datamirror.com/trialsoftware. For more information and to
receive a product literature, please contact a DataMirror
representative at 1-800-362-5955.
About DataMirror Corporation
DataMirror (TSE: DMC) delivers solutions that let customers
integrate their data for competitive insight and e-Business
resiliency. DataMirror's comprehensive family of products includes
advanced real-time capture, transform and flow (CTF) technology,
that gives customers the instant access, integration and
availability they demand today, across all computers in their
business.
Over 1,300 customers use DataMirror to integrate their data.
Real-time data drives all business. DataMirror is headquartered in
Toronto, Canada, and has offices worldwide. DataMirror has been
recognized by PROFIT Magazine as the fastest growing software
company in Canada over the past five years. For more information,
call 1-800-362-5955 or visit the DataMirror web site at
www.datamirror.com.
"Safe Harbor" Statement under the United States Private Securities
Litigation Reform Act of 1995: Forward-looking statements in this
press release, including statements regarding DataMirror
Corporation's business which are not historical facts, are made
pursuant to the "safe harbor" provisions of the United States
Private Securities Litigation Reform Act of 1995. Investors are
cautioned that such forward-looking statements involve risks and
uncertainties which could cause actual results to differ from
those forward-looking statements. For a discussion of such risks
and uncertainties, please see DataMirror Corporation's periodic
filings with the United States Securities and Exchange Commission
and other regulatory authorities.
Copyright 2000 DataMirror Corporation. All rights reserved.
DataMirror, iDeliver, Transformation Server, and High Availability
Suite are registered trademarks or trademarks of DataMirror
Corporation. All other brand or product names are trademarks or
registered trademarks of their respective companies. |
