Acxiom Purchases Visual Profiling Technology From SEDONA to Support Marketing Programs for Mid-Tier Banks
LIMERICK, Penn.--(BUSINESS WIRE)--Nov. 1, 2000--
Acxiom Database Marketing Services Uses SEDONA's Intarsia to
Provide Enhanced Marketing Services for Banks
SEDONA(R) Corporation (Nasdaq: SDNA) (www.SEDONAcorp.com) announced today that Acxiom(R) Corporation, the global leader in Customer Data Integration (CDI), has purchased SEDONA's IntarsiaTM 2.0 Internet-based customer relationship management (CRM) application for use in creating expanded marketing services for mid-sized banks.
Acxiom's Memphis location provides marketing and campaign management services for its clients and will use SEDONA's visual profiling technology to deliver new client solutions. Acxiom's current services include analysis, report preparation, campaign development, fulfillment creation, data management and other services that help banks design and implement effective customer marketing programs. With the addition of Intarsia's visual profiling capability, Acxiom will be able to create geographic and demographic marketing data for their clients, enabling them to make more effective marketing decisions such as branch site location analysis and geographic tracking of marketing campaign response. In the future, Acxiom intends to use Intarsia's application service provider (ASP) model for visual profiling and offer its customers a web-based solution that enables individual banks to directly obtain the information quickly and easily.
"We selected Intarsia because it is a Web-based product, which makes it very easy to access and obtain the information we need to create enhanced marketing programs for our clients," said Alex De Clouet, leader of data services for Acxiom's Memphis business unit. "In addition, the product gives us the flexibility we need to use the data in different ways, and SEDONA was able to quickly deploy Intarsia for us and rapidly conduct a sample project for one of our member banks to demonstrate the efficacy of visual profiling."
Intarsia's visual profiling allows banks to integrate, filter and analyze data from core banking systems as well as third-party data sources such as Acxiom. This dynamic process provides timely and precise "information-on-demand" or "smart content" to create more complete profiles of customers and prospects. Profiles are displayed visually in the form of live graphs, charts, and maps, allowing users to easily make sense of complex data, for quicker and better decision-making. The analysis and visual presentations are constantly updated as the data changes, ensuring users' decisions are timely and accurate.
To obtain enhancement content, Intarsia works with the newest version of the Acxiom Data Network. Recently re-certified by Acxiom, Intarsia 2.0 can be used to access InfoBase(TM) Data Products to dynamically enhance their customer and prospect records with data on preferences, behaviors and demographics and to obtain new enhancement content never before available online. Customers can use Intarsia to pull in lifestyle segmentation codes from the Cohorts(R) (from Looking Glass) and PRIZM (from Claritas, Inc.) systems.
Intarsia also has added the ability to integrate P$YCLE codes from Claritas, providing lifestyle information that is fine-tuned for the financial services industry. This information coupled with the data from back office core processing systems can be brought together in Intarsia's visual profiling component to create Smart Content allowing users to make up-to-the-second decisions with live, easy-to-understand graphical and geographical information.
"Having a visual profiling component that gives us a quantitative look at our customer information has proven to be a very important element of our strategic planning," said Brian Edwards, Director of Marketing, Astoria Federal Savings. "We plan to leverage the information to target our existing and potential customers that have the best opportunity for a greater return on marketing investment and customer relationship development."
"SEDONA and Acxiom have worked together for several years. Intarsia has undergone extensive review by Acxiom, resulting in their certification for use with the Acxiom Data Network(SM), Inforbase(R), and AbiliTec(TM)," said Barry Washington, Acxiom Strategic Alliance Manager, SEDONA. "Based on our history together, Acxiom's customer base knows that our combined solution will provide outstanding marketing programs and campaigns for mid-sized banks."
For more information on Intarsia, please call 800-815-3307 or send an e-mail to sales@sedonacorp.com or visit the SEDONA Web site at www.SEDONAcorp.com.
About Astoria Federal Savings
Astoria Financial Corporation, the holding company for Astoria Federal Savings and Loan Association with assets of $22.2 billion, is the second largest thrift institution in New York and sixth largest in the United States.
About Acxiom Corporation
Acxiom Corporation, the global leader in real-time, multi-channel Customer Data Integration, enables businesses to develop and deepen customer relationships by creating a single, accurate view of their customers across the enterprise. Acxiom achieves this by providing customer data integration software, database management services, and premier customer data content through its AbiliTec(TM), Solvitur(R) and InfoBase(R) products, while also offering a broad range of information technology outsourcing services. Founded in 1969, Acxiom (Nasdaq: ACXM) is based in Little Rock, Arkansas, with locations throughout the United States and with operations in the United Kingdom, France, Spain and Australia. Acxiom revenues were $1.03 billion for the 12 months ended September 30, 2000. For more information, please visit www.acxiom.com. |
