I am still a believer
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Global Network and New York Daily News Announce Accuracy Results for Global Network's Real-Time Verification Technology
- The GNI System measured site traffic within a minor variance of newspaper's internal measurements, as compared to a variance of over 15% from a third party ad server
NEW YORK--(BUSINESS WIRE)--Nov. 1, 2000-- Global Network Incorporated, (OTCBB: GNNU - news) the first online newspaper advertising network servicing the needs of national advertisers and local newspapers, announced today the encouraging results of its most recent beta test for its proprietary real-time verification software.
The Company worked with the New York Daily News to track the number of real-time impressions for a small banner ad that ran for a period of one month on the home page of the Daily News at www.nydailynews.com. Site traffic was tracked internally by the Daily News, by Global Network and by a third party ad server. The beta test results showed that the GNI System's traffic numbers had a variance of less than 2% from that of the Daily News' internal numbers, as compared to a significant variance of over 15% generated by a third-party ad server.
``These beta test figures further validate the GNI System's accuracy in tracking ad impressions on a real-time basis. It is critical that third party ad servers who work with publishers generate accurate numbers in measuring traffic. Any discrepancy can lead to a disagreement on the value of the ad inventory, and the resulting ad revenues generated. We are very pleased to have worked with the New York Daily News to deploy this test,'' stated Mr. Jim Mason, President and CEO of Global Network.
Joseph Stella, Vice President, Director of New Media for the New York Daily News added, ``GNI's tracking results were the closest to our own proprietary tracking statistics. Their ability to delivery accurate and consistent results is quite impressive.''
About Global Network Inc.
Global Network is an Internet marketing company, similar to ADForce and Flycast (recently acquired by CMGI), with a business-to-business plan for servicing and supporting the Internet businesses of newspaper publishers. Global Network utilizes proprietary software solutions for implementing complex online advertising campaigns and for generating real-time verification of customer results. For more information, visit Global Network's website at www.dgonn.com or www.globalnetworksonline.com or by contacting Dilek Mir, Vision Corp. Consulting, at 310-479-6620 or gnnu@visioncc.net.
Statements in this press release other than statements of historical fact, including statements regarding the company's plans, beliefs, and estimates as to projected market size are ``forward-looking statements''. Such statements are subject to certain risks and uncertainties, including factors listed from time to time in the company's SEC filings, and actual results could differ materially from expected results. These forward-looking statements represent the company's judgment as of the date of this release. The company disclaims, however, any intent or obligation to update these forward-looking statements.
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Contact:
Global Network Inc.
Mr. James Mason, 212/605-0431
jcmason@dgonn.com
- or -
Vision Corporate Consulting
Ms. Dilek Mir, 310/479-6620
gnnu@visioncc.net |
