Financial Executives to Learn Strategies for Effective Customer Relationship Management At SEDONA Exchange Customer Conference
SAN DIEGO--(BUSINESS WIRE)--Nov. 2, 2000--Bankers from small-to-mid-sized institutions are meeting today at the 2000 SEDONA eXchange Customer Conference coordinated by SEDONA(R) Corporation (NASDAQ: SDNA) (www.SEDONAcorp.com) -- a leading provider of CRM solutions for financial instatutions -- to network with industry leaders who will share their knowledge of customer relationship management (CRM), profitability, modeling and segmentation, privacy and opportunities in electronic and online services.
Attendees of this conference will learn about CRM trends and strategies for financial services in the new millennium. The conference will take place November 2-4 at the Rancho Bernardo Inn, San Diego.
Conference highlights will include:
- Industry expert Kathleen Khirallah, senior analyst with
TowerGroup, will discuss the issues shaping today's financial
landscape and provide leading-edge CRM strategies necessary to
compete in today's marketplace. Ms. Khirallah is considered one
of the nation's leading authorities on operational and
informational CRM systems for retail financial services;
- Jennifer Barrett, Acxiom Corporation, will discuss "Data and
Privacy: A Report From Capitol Hill;"
- Vince Bowey, vice president of solutions marketing at E.piphany,
will speak about how to better understand customers through
customer analysis and segmentation. Vince is responsible for
designing and marketing E.piphany solutions that solve problems
such as customer attrition, customer acquisition and customer
profitability extension. In addition, SEDONA executives including
president and CEO Marco Emrich talk about SEDONA's strategy and
goals as a provider of CRM solutions to small and mid-sized
financial services companies. Intarsia 2.0 is a comprehensive
Internet CRM solution that enables financial institutions to
optimize their return on customer relationships by personalizing
their customer interactions and ensuring that sales and marketing
efforts achieve increased company profitability. Intarsia Ys
specifically designed to help these organizations to enhance the
relationships and profitability of current customers, find and
acquire new clients, and uncover new sales and marketing
opportunities that might otherwise go unnoticed. |
