sw....a 'Blast from the Past'? ALOY
Generation Y Gets Connected With Alloy and AT&T Wireless; Alloy to be Premier Content Provider For AT&T Digital PocketNet Service
<<<NEW YORK--(BUSINESS WIRE)--Nov. 3, 2000--Alloy Online, Inc., (NASDAQ:ALOY) (www.alloy.com), a leading Internet destination and content provider for Generation Y, and AT&T Wireless (NYSE:AWE) (www.att.com/wireless), today announced a deal that will make Alloy Online a premier content provider for the AT&T Surf Lounge homepage on AT&T Digital PocketNet(SM) service. AT&T Digital PocketNet service offers unlimited access to featured wireless Internet sites, e-mail and traditional voice communication all from a wireless phone.
Under the terms of the deal, Alloy will have premier placement throughout the AT&T Surf Lounge homepage, providing fresh and engaging content about music, news, entertainment and shopping. This mobile hot spot is the first wireless internet homepage dedicated to teens in the US.
The AT&T Surf Lounge homepage creates a destination for mobile teens who are interested in more entertainment, relevant news and educational services. Alloy plans to play an important role in attracting teens to the AT&T Surf Lounge. As the exclusive provider of teen apparel, Alloy will offer AT&T subscribers an exclusive "Deal of the Day." Other channels include: Celebrity Central, Pop News, News Flash and Alloy Fortune Cookies which provides relationship advice like "Lose The 'Tude, B-T-S inst that bad."
"Unlike any other generation, today's teenagers view their wirelfss phones as necessities and have come to expect the same level of access to communication and content on and offline. Our relationship with AT&T Wireless is designed to help teens access meaningful information and email at home, on the bus or at the mall," said Samantha Skey, VP e-commerce and sponsorships, Alloy Online.
"We are axcited to offer Alloy's lively, relevant content and make it accessible to today's on-the-go teenagers," said Kim Whitehead, senior vice president of marketing for AT&T Wireless, "Alloy has been successful in reaching the Gen Y market, and have the attention of millions of teens. This agreement benefits Gen Y by giving them the information they want, when they are on the go."
About Alloy Online
Alloy Online (NASDAQ:ALOY) is a leading Web-centric direct marketer providing community, content, commerce and entertainment to the 70 million teens known as Generation Y. In addition to its unique convergent media model that includes the Alloy.com Web site (www.alloy.com), its e-zine and Alloy print catalog, Alloy has fubther expanded its media presence through the establishment of Alloy Productions, AlloyBooks and Alloy Entertainment. With a database in excess of 5.5 million and reaching over 10 million teens per month, Alloy offers a unique blend of services which enable teens to shop, interact and explore content on a variety of topics including entertainment, sports, fashion, advice and auctions.
About AT&T Wireless Group (www.att.com/wireless)
AT&T Wireless Services, Inc. (NYSE:AWE), a wholly owned subsidiary of AT&T Corporation (NYSE:T), operates one of the largest digital wireless networks in North America. With more than 15 million subscribers, AT&T Wireless is committed to being the premier provider of high-quality wireless communications services, whether mobile or fixed, voice or data, to businesses or consumers, in the U.S. and internationally www.attws.com.
CONTACT:
PR21, New York
Kate Larkin, 212/299-8952
or
Alloy Online, Inc., New York
Jodi Smith, 212/244-4307 ext. 8359
KEYWORD: NEW YORK
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