eLottery Launches Enhanced eLottoNet.com Web Site
<<<NORWALK, Conn.--(BUSINESS WIRE)--Nov. 3, 2000--eLOT, Inc. (NASDAQ: ELOT), a provider of web-based retailing and Internet marketing services to governmental lotteries, today announced it has launched its enhanced lottery results web site located at www.eLottoNet.com.
eLottoNet.com has a new design and new features including a free Lottery Email Notification Service (LENS). Lottery players who register at eLottoNet.com will receive their state lottery results via email every day. The new site also offers lottery news, archived results, tips for playing the lottery and a random number generator. To date, FreeLotto.com has delivered approximately 1.3 million lottery players to eLottoNet.com pursuant to the previously announced strategic partnership agreement.
Edwin McGuinn, eLOT's President and CEO, commented, "Lottery players no longer have to watch the drawing on TV or thumb through week old newspapers to find their state lottery results. eLottoNet.com will email them every day for free."
Mr. McGuinn continued, "We have already begun generating revenues through advertising embedded within the LENS emails. We expect eLottoNet.com to be a significant revenue generator for us because advertisers are willing to pay a higher CPM rate for targeted emails compared to banner advertising. eLottoNet.com also allows us to build a database of lottery players that have Internet access, the exact demographic we will be targeting for web-based retailing of lottery tickets. We will also capitalize on cross promotional opportunities and offer LENS subscribers the opportunity to register at our reward-entertainment web site, www.eLotteryFreeWay.com."
About eLOT,Inc.
eLOT, Inc. is committed to leading the governmental lottery industry into the e-commerce market. The Company's subsidiary, eLottery, Inc., is a leading web-based retailer of governmental lottery tickets and has developed, installed and operated systems that have processed e-commerce lottery ticket sales and transactions. It has operated Internet, Intranet, telephone, communications, accounting, banking, database and other applications and services that can facilitate the electronic sale of new and existing lottery products worldwide. eLottery is also an application service provider of Internet marketing and advertising technology for lotteries. The Company's IMARCS (Internet Marketing Analysis Research and Communications System) database marketing solution enables government lotteries to attract, register and communicate with lottery players through advanced Internet technology.
The Company also maintains a reward-entertainment web site located at www.eLotteryFreeWay.com. eLotteryFreeWay's mission is to build an Internet community whose members are expected to be highly predisposed to purchase governmental lottery tickets over the Internet. In addition, eLottery offers a free daily lottery email notification service (LENS) of state lottery results and other information and services at www.eLottoNet.com. eLottery's corporate web site is located at www.eLottery.com.
This news release contains forward-looking statements. Such statements are subject to certain factors, which may cause eLOT's plans to differ or results to vary from those expected including the risks associated with the development of new products and the uncertainty of product acceptance, the competitive nature of the Company's industry, rapid technological change, legal uncertainties, the Company's dependence on key personnel, and a variety of risks set forth from time to time in Company filings with the Securities and Exchange Commission.
CONTACT:
eLOT, Inc.
Vince Daniels
Director of Investor Relations
212/953-2923
or
Lippert/Heilshorn & Associates
John Nesbett/Ryan Daniels
212/838-3777
KEYWORD: CONNECTICUT
BW2141 NOV 03,2000
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