<font color=purple> Attention Kmart shoppers: PCs now available
By Bloomberg News
November 3, 2000, 4:00 p.m. PT
TROY, Mich.--Kmart is selling personal computers for the first time in 20 years with the debut of the BlueLight True Blue PC, named for the discount chain's BlueLight.com Internet venture.
The PC, available online and at 1,600 of Kmart's 2,163 stores, is the first product under the BlueLight label. Prices start at $499 for the basic unit, which includes a 633-MHz Intel Celeron processor. Bundled with a color printer and monitor, it costs $650 after a $30 rebate.
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Kmart wants more of its shoppers connected to BlueLight, which runs a retail Web site and a free Internet access service. The name is a play on the old "Blue Light Special" discounts that Kmart used to offer in its stores.
San Francisco-based BlueLight, formed in December with Internet investor Softbank, has more than 4 million subscribers for its Internet service. It hasn't disclosed sales.
LG International (America) makes the new BlueLight PC, BlueLight spokesman Dave Karraker said.
BlueLight recently started a new Web site in time for the holiday shopping season, as did rivals Wal-Mart and Target. Wal-Mart, the world's biggest retailer, already sells PCs. Target, the No. 3 U.S. discount chain behind Wal-Mart and Kmart, carries printers and accessories, but not computers.
Troy, Mich.-based Kmart test-marketed PCs in a limited number of stores about five years ago, Kmart spokeswoman Mary Lorencz said.
Copyright 2000, Bloomberg L.P. All Rights Reserved.
yahoo.cnet.com
ROTFLMAO now they have to almost give celeries away.
Milo |
