Winfire Gets Personal With One-million Customers Through Prime@Vantage.com
SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Nov. 6, 2000--
--Leading ISP Leverages Innovative Relationship Marketing Software
from PrimeResponse to Conduct 30 Simultaneous
Direct E-mail Marketing Initiatives Daily--
Prime Response, Inc. (NASDAQ, EASDAQ: PRME), a leader in business to consumer relationship marketing, today made its third announcement at the company's North American User Conference (http://www.primeresponse.com/news/events/auc2000/index.html), revealing that Winfire Inc., a provider of premier broadband content and a DSL access network, including FreeDSL, has successfully implemented Prime@Vantage.com(TM) to create, execute and refine multiple customized marketing initiatives to its more than one-million customers. Winfire, which has recognized a large increase in demand for their DSL service over the last six months, has deployed PrimeResponse's relationship marketing solution to serve as the backbone behind all future customer communication efforts. Leveraging the PrimeResponse solution, Winfire will be able to more closely communicate with customers throughout the DSL ordering and provisioning process.
For example, through PrimeResponse, Winfire can ask customers for additional information including DSL service level package selection, request a customer to update or validate address information and can provide customers with information pertaining to when Winfire can service their order, the status of their existing order and the shipping information for their new DSL hardware. With this type of interaction, Winfire can effectively service their user base while continuing to grow their business.
"Since deploying Prime@Vantage.com(TM), we have been able to design and implement a full campaign with multiple treatments and offers in just a few short hours," said Sean Parry, director of database and direct marketing for Winfire Inc.. "We've also been able to run 30 direct e-mail campaigns simultaneously allowing for highly personalized marketing initiatives. Prime@Vantage.com(TM) has saved us both time and money while improving our return on marketing."
"PrimeResponse's Prime@Vantage.com(TM) system enables Winfire to reach our customers with timely, relevant and, most importantly, personalized information and offers," said Ryan Steelberg, president of Winfire Inc. "This mission critical, market-leading eCRM solution allows us to develop highly targeted marketing programs and is helping to fundamentally change our marketing approach."
"We are excited to be working with a growing, customer-driven organization like Winfire that understands the value a strong eCRM solution can provide towards building long, loyal customer relationships," said Paul Lavallee, president of the Americas for PrimeResponse. "With Prime@Vantage.com(TM), Winfire provides critical service information to the Web user through a variety of channels, at the optimal point and time that information is desired."
About Winfire
Winfire is a provider of premier broadband content and a DSL access network to the high-demand consumer market. The company's flagship FreeDSL(TM) service delivers broadband content and high-speed Internet access utilizing DSL technology. Winfire's DSL service has already become available in Atlanta, Austin, Boston, Chicago, Dallas, Houston, Kansas City, Los Angeles, Miami, New Orleans, Oakland, Orange County, Calif., Orlando, San Antonio, San Diego, San Jose, San Francisco and Tulsa. Winfire intends to roll out service in Cleveland, Fresno, St. Louis and other areas by the close of Q4 2000.
With a mission to create the premier broadband consumer network, Winfire is playing a key role in fostering the delivery of rich-media content, including video-on-demand, streaming audio, online gaming, software-on-demand and IP telephony to Web users. Winfire is headquartered in Newport Beach, Calif. Corporate information can be found at www.winfire.com or by calling (949) 442-1050.
About PrimeResponse
PrimeResponse is publicly traded on NASDAQ and EASDAQ under the symbol PRME. PrimeResponse customers maximize their return on marketing investment using the Prime@Vantage(TM) relationship marketing suite. This integrated solution helps marketers build closer relationships with each customer to increase their satisfaction, boost retention and grow lifetime value. With Prime@Vantage(TM), marketers easily create, execute and refine sophisticated direct marketing initiatives that span traditional channels (direct mail, call centers and advertising) as well as the latest electronic channels (Web, e-mail and wireless.)
Headquartered in Cambridge, MA, with offices around the globe, PrimeResponse works with many of the world's leading companies, including 1-800-Flowers.com, Allianz, AXA, AT&T Broadband, Banca Popolare di Novara, Cox Communications, British Telecom, Chase Manhattan Bank, CIBC, CVS, Deutsche Bank, DLJdirect, E*TRADE, priceline.com, Principal Financial, Quick & Reilly - a unit of FleetBoston Financial Corp., The Royal Bank of Scotland and Wachovia. Partners include Andersen Consulting, Business Objects, Chordiant, Clarify, DataMentors Inc., eBusiness Advantage, Fair,Isaac, HP, IBM, MarketSoft, MarketSwitch, McCann Relationship Marketing Worldwide, Mphasis-BFL, NetGenesis, Quadstone, Quaero, Sun Microsystems and Viador. For more information, visit www.primeresponse.com.
"Safe Harbor" Statement Under the Private Securities Litigation Reform Act With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements, including but not limited to, statements that involve risk and uncertainties that may individually or mutually impact the matters herein, and cause actual results, events and performance to differ materially. These risk factors include, but are not limited to, results of future operations, technological difficulties, the results of future research, lack of product demand and market acceptance for current and future products, the effect of economic conditions, the impact of competitive products and pricing, and/or other factors outside the control of the company, which are detailed from time to time in the company's SEC reports. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The company undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
Prime Response, Inc., PrimeResponse, Prime Vantage, Prime@Vantage Wireless, Prime@Vantage.com and Marketing Mission Control are trademarks and/or registered trademarks of Ptime Response, Inc. All other trademarks and registered trademarks are the properties of their respective owners.
(c)2000 Prime Response, Inc., except as otherwise acknowledged.
CONTACT:
Darren Horwitz
PrimeResponse
1 415 844-3104
dhorwitz@primeresponse.com
or
Jill Balsamo
Winfire Inc.
1 949 910-5043
jbalsamo@corp.winfire.com
KEYWORD: ARIZONA
BW2381 NOV 06,2000
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