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Gold/Mining/Energy : Senco Sensor SSZ introducing new CO sensor in January

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To: jbal who started this subject11/8/2000 12:16:20 PM
From: komarac   of 69
 
ubject:
Senco Infomercial
Date:
Wed, 01 Nov 2000 12:49:42 -0800
From:
"Joe" <joe@oracleenergy.com>
To:
<Undisclosed-Recipient:;>

SENCO SENSORS INC.

TEL: (604) 687 6011 or 1-800-858-0158 Website: www.sencosensors.com

October 31, 2000
Trading Symbol: OTC BB:SNCOF ; CDNX:SSZ For immediate release

SENCO BUILDING CARBON MONOXIDE AWARENESS & BRAND NAME THROUGH INFOMERCIAL

VANCOUVER - The Board of Directors of Senco Sensors Inc. last night approved the carbon monoxide industry's first Direct Response Marketing program.

Senco's consumer program will feature:

- 30 Minute Infomercial
- TV Spot Advertising
- Web Based Consumer Awareness Program

"It is a bold initiative." Tom Pocock, President of Senco was quoted as saying. "Senco is committing itself to industry leadership and the creation of a new consumer Brand Name, 'Senco'. Our campaign will be directed at consumer information and awareness".

Senco's infomercial is scheduled to test in time for Christmas and roll out in the New Year. It is being produced by Kingstar Direct. The infomercial will be based on testimonials from 'Real People' with 'Real Stories' and will be hosted by firefighter Mark Coons.

Nasim Tyab, Chairman of the Board & CEO, commented after the Board Meeting how fortunate Senco was to have Tom Pocock with his 10 years of successful direct response marketing experience. Mr. Tyab went on to add that Senco is committed to:

- Consumer Carbon Monoxide Education
- Immediate Sales
- Establishing a New Brand

Senco's fall marketing thrust continues with the following new retail listings and promotions in North America:

- US Catalogues: Figi's, Hanover Direct, The Edge Company and Hammacher Schlemmer
- US Drug Stores: Happy Harry's
- Canadian Tire: January promotion just announced
- Home Hardware: Senco featured in Home at Home publication
- Homes & Cottages: Senco featured in "HelpLine" promotion

SENCO SENSORS INC: Nasim Tyab, CEO or Saf Dhillon, Investor Relations at 800-858-0158 or 604-687-6011
MEDIA CONTACTS: Heather Peets, Marketing Manager, Senco Sensors Inc. at 800-858-0158 or 604-687-6011
U.S. PRESS CONTACT: Barry Kaplan, of Barry Kaplan Associates at 732-747-0702


THE CDNX ASSUMES NO RESPONSIBILITY FOR THE ACCURACY OF THIS RELEASE AND NEITHER
APPROVES NOR DISAPPROVES OF THE SAME.
Any forward-looking information contained in this release is provided pursuant to the "safe harbor" provisions of the PSLR Act of 1995. Forward-looking statements are based on information currently available to the company and are not a guaranty of future performance
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