I was poking around the web when I found the following nice blurb about Cholestrak.
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04/01/97 - 09:58 AM ET - Click reload often for latest version
Home cholesterol tests cost $10-13
Home test kits to measure blood cholesterol are about to have a second coming.
ChemTrak Inc., of Sunnyvale, Calif., expects its kits to sell for $10-$13 at stores nationwide in the next few weeks.
Johnson & Johnson dropped ChemTrak's kits from its line several months ago because sales fell short, says J&J's Jeffrey
Leebaw. J&J priced the kits about $6 higher.
ChemTrak's Alene Holzman says the CholesTrak product now will be aimed at cholesterol-conscious consumers instead of
everyone. "We need to target the people who really need the test," such as those already trying to control their cholesterol
levels, Holzman says. One strategy: coupons for people filling prescriptions for cholesterol-lowering drugs.
"Our goal is to . . . concentrate on a smaller population that will use us more frequently," Holzman says, noting that typical
users of the test bought it two or three times last year.
High blood cholesterol is a risk factor for heart disease, the nation's top killer.
Other home tests on the market include tests for ovulation, pregnancy, blood glucose, fecal blood, blood pressure and
urinary tract infections.
By Doug Levy, USA TODAY |
