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Non-Tech : SmartStockAdvisor.com

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To: SmartStockAdvsr.com who started this subject11/9/2000 1:38:06 PM
From: SmartStockAdvsr.com   of 223
 
HouseHold Direct.com, Inc. Retains International Strategic Advisor
NEW YORK, Nov. 9 /PRNewswire/ -- HouseHold Direct.com, Inc. (OTC Bulletin Board: BYIT - news). HouseHold Direct announced today that the Company has retained the services of Affiliatedholdings.com, Inc. (AHC), as a Strategic International Business Development Advisor.

AHC is an international management and corporate financial consultant specializing in corporate development, merger and acquisition strategy; and, large-scale public financing for technology driven multi-national corporations. In the role of advisor, AHC has been responsible for a series of successful international mergers and acquisitions for the benefit of their confidential clients.

HouseHold Direct is evaluating a series of corporate relationships, acquisitions and potential business combinations suggested by AHC. Continued access and financing assistance will be provided by AHC as it relates to the various acquisition and merger opportunities resulting from the redirection of the international capital markets towards revenue specific business models, such as HouseHold Direct. While the typical scope of their projects ranges from $20 to $100 million, there are instances where the combined debt and equity structures has exceeded $400 million.

This relationship offers immediate access to international trading markets for the Common Stock of the Company, which will create a more stable and expansive trading market for the benefit of our shareholders. AHC has proven to be especially effective at delivering shareholder value by opening up new domestic and foreign markets for the trading of public companies, and is capable of providing foreign awareness for specific traditional and technology companies that would appeal to foreign shareholders. In addition, foreign and domestic trading in the stock will help position the Company to grow its top line revenue faster as a result of the acquisition of discounted assets and other business opportunities.

Mr. John Folger, Chief Executive Officer of HouseHold Direct, stated: ``The relationship with AHC provides the international framework for our existing investment banking team, so that we can continue to grow the Company without having to concern ourselves with the source of capital for each specific round of funding. Our corporate financing normally required the consideration for a particular stock price or use of proceeds. We now have the framework in place that allows us to complete private placements of equity or debt and continual public financing on terms much more beneficial to our shareholders.''

The mission of HouseHold Direct is to empower consumers by creating the largest and most powerful private wholesale consumer-buying network in the world. HouseHold Direct is pursuing a market consolidation strategy within the wholesale membership industry through its ``brick and click'' shopping platform. Central to this strategy is the ability to offer direct manufacturer and distributor pricing, extensive information, merchandise expertise, fulfillment capabilities, in-home delivery and quality customer service to our members. This superior personalized shopping environment and consumer experience creates the ability to ``live much better for much less.''

Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this press release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the company's actual results in future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition, risk inherent in the company's domestic and international operations, imprecision in estimating product reserves and the company's ability to replace and expand its holdings.

SOURCE: HouseHold Direct.com, Inc.

CONTACT: HouseHold Direct.com, Inc., infohhd@householddirect.com;
or Investors - SmartStockAdvisor.com, 877-643-8821,
smartstockadvisor@yahoo.com

URL: householddirect.com
prnewswire.com

Disclaimer: SmartStockAdvisor is a compensated agent of HouseHold Direct.com, Incorporated. Please see the following link for the complete disclosure:
Message 14473677

CONTACT: Investor Relations - SmartStockAdvisor.com,
Toll Free: 877-643-8821, E-mail: smartstockadvisor@yahoo.com
Web Site: 1stnettech.com
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