SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  
To: mike.com who wrote (12017)11/10/2000 4:10:11 PM
From: Jay Hardy  Read Replies (1) of 13157
 
EXACTLY. (what is the difference between responding to an internet banner with a clic of the mouse or an ACTV ad with a click of the mouse?) Mike, all that ACTV's approach adds to the TV ads is the ability of the advertisers to KNOW precisely how many eyeballs are noticing. The same with the banner ads on the internet. You'll be able to ad video to the internet ads shortly too so you can do the coupons people speak so glowingly of IATV doing on the internet without the added layer of TV programing. Have you ever thought for a minute about if someone is being interactive with an advertisement for 10 minutes do they go back to the program already in progress, or does the program automatically delay. Just how often do you think someone will do an interactive ad if they discover that a key football play was missed because they changed the color of a Ford Explorer?

I do think you have a point, however, with bottlerocket being a gaming platform, but if that'll evolve for MONEY is too soon to tell. Internet gaming already is big and I don't know if TV/ACTV gaming will be that different or better.
But really, the advertisers aren't creaming in their shorts over ACTV's prospects of mining gold for them simply by placing interactive ads.
Report TOU ViolationShare This Post
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  

HomeMailHotSubjectMarksPeopleMarksKeepersSettings
Terms Of UseContact UsCopyright/IP PolicyPrivacy PolicyAbout UsFAQAdvertise on SI
© 2025 Knight Sac Media.  Data provided by Twelve Data, Alpha Vantage, and CityFALCON News