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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV
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To: Jay Hardy who wrote (12018)11/10/2000 4:43:39 PM
From: mike.com  Read Replies (1) of 13157
 
It's the TARGETING that's key. Not the interactive features. Much of today's ad dollars are wasted. Believe me, I won't be buying Depends diapers no matter how many times I see the ad. Advertisers want their ads to reach the right people - potential customers, and IATV's technology helps facilitate that end. I'm very impressed by the number of ad agencies currently working with ACTV and even more impressed by their client base.
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