They're coming....
Monday November 13, 1:27 pm Eastern Time
Press Release
SOURCE: Excite@Home
Excite@Home Self-Installation Kits Now Available in Retail Outlets
QuickStart Kit Provide Convenient Ways for Consumers to Connect to Broadband
REDWOOD CITY, Calif., Nov. 13 /PRNewswire/ -- Excite@Home (Nasdaq: ATHM - news), the leader in broadband, today announced the immediate retail availability of Excite@Home's QuickStart Kit in stores today. This retail offering represents a key milestone in broadband deployment, providing consumers with a quick and convenient way to get broadband high-speed Internet connection. In addition to faster speeds than dial-up, broadband offers richer content, streaming video and an ``always-on'' connection. The kit is available at RadioShack stores in Comcast markets in the mid-Atlantic region and in CompUSA and Circuit City stores in all Comcast Online markets. The broadband cable market continues to gain momentum and, according to Forrester Research, is projected to reach 15-20 million subscribers by 2004.
(Photo: NewsCom: newscom.com )
The QuickStart Kit provides customers with the option of installing the service themselves, on their own time and at their own convenience, in most cases, without having to schedule an installation appointment. The kit walks the customer through the installation process with step-by-step, easy-to-follow instructions. Once a consumer has purchased the QuickStart Kit, the customer simply calls their cable operator to have an account established. Next, the customer inserts the StartUp CD, and is presented with a consumer-friendly ``wizard'' that simplifies the entire installation process. Once connected and activated, consumers will immediately experience the high-speed and rich content of broadband Internet service.
``Now consumers can walk into their neighborhood store and get broadband in a box,'' said Byron Smith, executive vice president, consumer broadband services and chief marketing officer. ``The important new retail channel gives consumers the ability to connect to broadband on their own time and at their own convenience.''
Unlike other ``self-install'' products that require significant technician intervention and long wait times, the Excite@Home QuickStart Kit makes getting the @Home service easy. Consumers can now purchase a QuickStart Kit, which has a suggested retail price of $29.95, and a cable modem (sold separately) from their local electronics retailer and install the service themselves in a few quick and easy steps.
The @Home service offers high-speed Internet access through an ``always on'' connection. Features of the service also include a customer software package, easy to use features and personalized broadband content from one of the world's leading portals, Excite. The service is delivered over cable lines with no interruption to television viewing during simultaneous use.
Excite@Home expects to continue to expand its retail offering throughout 2001.
About Excite@Home
Excite@Home is the leader in broadband, offering residential and commercial broadband services, with a global footprint of 105(1) million homes under long-term cable and DSL contract. Excite@Home offers consumers broadband services over cable-modem, DSL and other last-mile connections and businesses high-speed commercial services. Excite@Home has over 30(1) million cable franchise homes under contract outside of North America and localized versions of the Excite service in 10 leading international markets.
(1) Effective upon the closing of Excite Chello.
NOTE: Excite@Home, @Home, Excite and the ``@'' stylized logo are trademarks of At Home Corporation and may be registered in certain jurisdictions
This press release contains forward-looking information within the meaning of Section 27A of the Securities Exchange Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbors created by those sections. These forward-looking statements include statements relating to the implementation of Excite's broadband initiative and functionality, services and content within Excite@Home and the commercial acceptance and use of such functionality, services and content. Actual results may differ materially due to a number of factors, including the growth of the broadband consumer market, the ability to create and implement broadband functionality, services and content within Excite@Home; Excite@Home's ability to achieve subscriber growth goals; agreements with and dependence on the actions of our cable partners; ability to generate revenue from Internet agreements; and ability to continue to attract traffic to our Web sites. The matters discussed in this press release also involve risks and uncertainties described in Excite@Home's filings with the SEC. Excite@Home assumes no obligation to update the forward-looking information contained in this press release.
SOURCE: Excite@Home |
