HouseHold Direct Announces Investor Membership Package to Include Travel Benefits With Delta Airlines and Wyndham Hotels
NEW YORK, Nov. 16 /PRNewswire/ -- HouseHold Direct.com, Inc. (OTC Bulletin Board: BYIT - news). HouseHold Direct announced today an investor membership promotion plan during the initial expansion phase of the new E-commerce Web Site. The offer commenced Wednesday, November 15th and will conclude on Friday, December 1, 2000. The Company intends to launch an aggressive membership campaign to the general public at the end of this process, and more specific details will be forthcoming.
The membership enrollment process can be accomplished at the Join Section of householddirect.com.
Membership marketing during the next stage of Corporate expansion will aggressively showcase the Lindal Home Sweepstakes and will be cross-promoted to an audience projected to be over 35 million with the assistance of major Internet channels. The follow-on campaign after the January upgrade will be focused on the acquisition and conversion of third party club members. The existing membership market of over 60 million consumers will be the subject of several different marketing initiatives, some of which are expected to receive bundled offers and co-branding efforts.
The promotion is designed to acknowledge shareholders for their support during the development stage of the Company, and to offer a friends and family Holiday Gift idea. These memberships will include a special travel package that consists of two (2), FREE, round-trip airline tickets with the purchase of hotel accommodations. The estimated value of the travel package, excluding membership savings benefits, exceeds $500.
Under the terms of this promotion, the Company will waive the monthly recurring fee of $9.95 for the first year of membership (January 1, 2000 to January 1, 2001) to those who enroll for the basic $49.95 membership benefits package. The same offer applies to those investors who have enrolled previously. Shareholders may purchase up to nine (9) additional memberships that may be transferred as gifts for friends and family members. The Company will also waive the monthly fees for the ``gift memberships''. All ten (10) memberships ordered during this offering period will receive the travel package. With a base of approximately 4,700 shareholders, it is expected that these initial membership packages should assist in the development of substantial word of mouth marketing as the Company continues to expand its national market presence.
The new Web Site platform, which incorporates a substantial amount of back-end infrastructure support modules, is designed to integrate order processing among multiple purchasing and fulfillment and subsidiary operations. The completed platform application will assist the Company by efficiently connecting multiple acquisitions and partnerships, thereby increase revenues and profitability. Each price request will populate the database, which in turn drives the customer service and data warehousing features.
About HouseHold Direct
The mission of HouseHold Direct is to empower consumers by creating the largest and most powerful private wholesale consumer-buying network in the world. HouseHold Direct is pursuing a market consolidation strategy within the wholesale membership industry through its ``brick and click'' shopping platform. Central to this strategy is the ability to offer direct manufacturer and distributor pricing, extensive information, merchandise expertise, fulfillment capabilities, in-home delivery and quality customer service to our members. This superior personalized shopping environment and consumer experience creates the ability to ``live much better for much less''.
Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this press release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the company's actual results in future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition, risk inherent in the company's domestic and international operations, imprecision in estimating product reserves and the company's ability to replace and expand its holdings.
SOURCE: HouseHold Direct
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