Portal-V News Week of November 12, 2000
Just as the B2C shakeout preceded the B2B "correction," another issue that has plagued consumer sites may be ready to emerge within the B2B industry--customer service.
Let's compare what's at stake in a B2B relationship versus a B2C customer. Last holiday season, a dissatisfied B2C customer burned by bad customer service could go elsewhere and be lost to the under-performing e-tailer. The customer might represent hundreds of dollars of future business.
Now imagine the stakes with a B2B purchase. A procurement manager at Fortune 500 company who must secure 10 metric tons of benzoic acid to keep her company's supply chain running efficiently is making a strategic purchase. The inherent risks are sizable. Failure to procure the right product at the proper time for a reasonable amount could cost a company millions of dollars and the procurement manager her job.
So the value of the B2B customer is greater than the B2C customer. Advances in marketing technology (CRM, data mining, complex analysis and segmentation, etc.) have created unimagined ways to segment customer information, behavior and value. With segmentation comes the opportunity to focus all your efforts on your most valuable customers; to treat those customers with kid gloves while relegating less valuable customers to automated service centers. Add it all up and you can understand why BusinessWeek recently did a cover story entitled "Why Service Stinks." True customer service is becoming the privilege only of a company's most valuable customers. This is an unfortunate, but probably acceptable practice for consumer businesses. Margins are smaller, transactions are higher and the value of a single customer is lower. 1to1 guru Don Peppers discusses this at some length below.
B2B customers must be careful, however, to avoid the customer service trap. Technological sophistication is a requirement for marketers today. Recognition of a customer's value to an organization is also vital. But the risk of under-servicing a B2B customer could be fatal.
Also in Net Market Makers' Weekly Market News: nmm.com
* Markets Make Credit Deals * NetStruxr Lands Coalition Partners * Autodesk, Crosspoint in Another Spin-Off Deal * Keep An Eye On: FreeBorders
Have a good weekend.
Tim Clark Net Market Makers
Join us at upcoming NMM events! More info at nmm.com Ground Zero 4, December 4-7 in Los Angeles.
Find out about Jupiter's B2B research services at nmm.com
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Week of November 12, 2000
Is It Unfair To Treat Different Customers Differently? Inside1to1, by Don Peppers November 16, 2000 1to1.com
Why Service Stinks BusinessWeek, by Diane Brady October 23, 2000 businessweek.com
Merle Hinrichs is an old B2B hand Forbes, by Andrew Tanzer November 27, 2000 c.moreover.com
A Revolution in Pricing? Not Quite BusinessWeek, by Peter Coy November 20, 2000 businessweek.com
Magna CEO named a director of B2B Covisint exchange National Post Online, by Thomas Watson November 17, 2000 c.moreover.com
California's B2B WineryExchange Digs Down Under for Funds Markets and Exchanges, by Jim Banks November 17, 2000 c.moreover.com
Online travel takes off E-Commerce Business, by Jo Fleischer November 17, 2000 ecommercebusinessdaily.com
IBX picks Commerce One-SAPMarkets team for Nordic e-market E-Commerce Business November 17, 2000 c.moreover.com
Online Human Resources Firm Garners Big B-to-B Investments Wall Street Journal November 17, 2000 (subscription required) c.moreover.com
Online auctions could transform federal marketplace Government Executive, by Jason Peckenpaugh November 17, 2000 c.moreover.com
AOL To Woo Businesses With Exchange Information Week, by Chuck Moozakis November 16, 2000 techweb.com
Wake-Up Call for B2B Dream Team? TheStreet.com, by Joe Bousquin November 16, 2000 thestreet.com
FreeMarkets Expects To Break Even By First Quarter of 2002 CFO.com November 16, 2000 c.moreover.com
Big business and P2P are the latest odd couple Red Herring, by Jarret Adams November 16, 2000 c.moreover.com
British Reserve in B2B - Will They Opt Out of the Paper Chase? Markets and Exchanges, by Rikki Stancich November 16, 2000 c.moreover.com
Informatica CEO: Ariba Partnership Proliferates Our Product ON24 Audio and Video, Gaurav Dhillon Interview November 16, 2000 c.moreover.com
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B2B coalition's business registry enters beta eWEEK, by Jeffrey Burt November 16, 2000 c.moreover.com
Ag Exchange to Launch Mini-e Line56, by Demir Barlas November 16, 2000 c.moreover.com
B2B Exchange Updates Portal Software Line56, by Barbara Gengler November 16, 2000 c.moreover.com
Business-to-business e-commerce directory is tested InfoWorld, by Ed Scannell November 16, 2000 c.moreover.com
Andersen Takes Troubled B2B Incubator into its Fold Markets and Exchanges, by Jim Banks November 16, 2000 c.moreover.com
Antitrust Issues Loom Over B2B E-Commerce Times, by Clare Saliba November 16, 2000 c.moreover.com
Head-On Collision CNET News.com, by Rachel Konrad November 15, 2000 news.cnet.com
Commentary: Covisint has hurdles, but payoff could be grand CNET News.com, by Thilo Koslowski, Gartner Analyst November 15, 2000 c.moreover.com
Market Muscles CIO Magazine, by Steve Ulfelder November 15, 2000 cio.com
'Music Pirates' Are Growing Up, Looking For B-To-B Plays InformationWeek, by David M. Ewalt and Reuters November 15, 2000 c.moreover.com
Insurers Launch Healthcare Exchange Line56, by Demir Barlas November 15, 2000 c.moreover.com
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B2B Headlines: Red Hat's Indian Venture Computer Reseller News, by Kelly Gollobin November 15, 2000 c.moreover.com
Oracle partners with Citigroup for B2B exchange Computerworld, by Maria Trombley November 15, 2000 c.moreover.com
New Foxboro I/A Series Plugged-In modules simplify migration from legacy Westinghouse WDPF systems Plant Automation, by Jim Lardear November 15, 2000 c.moreover.com
B-to-b trading exchange EHitex names CEO UpsideToday, by Adam Feuerstein November 15, 2000 c.moreover.com
B-to-b startup raises $14M to eliminate paper checks UpsideToday, by Adam Feuerstein November 15, 2000 c.moreover.com
Managed-Care Firms Detail Plans For Web-Based Processing Network Wall Street Journal, by Ann Carrns November 15, 2000 (subscription required) c.moreover.com
IT Capital to continue B2B spending Australian Financial Review, by Ben Power November 15, 2000 c.moreover.com
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FreeMarkets Enters Japan Venture Line56, by Richard Brown November 14, 2000 c.moreover.com
mySAP Tailored for Aerospace Exchange Line56, by Elspeth Wales November 14, 2000 c.moreover.com
Legal Exchange Lays Down The Law Line56, by Stephanie Bruzzese November 14, 2000 c.moreover.com
WebMD Falls on Q3 Loss E-Commerce Times, by Nora Macaluso November 14, 2000 c.moreover.com
Best (and Worst) Practices in B2B Online Marketing B2BMarketingBiz.com, by Craig Lakey November 14, 2000 c.moreover.com
Startups push Internet as a helpful b-to-b tool UpsideToday, by Adam Feuerstein November 14, 2000 c.moreover.com
e-marketplaces: Just an illusion? ZDNet Australia, by Megan McAuliffe November 14, 2000 c.moreover.com
FreeMarkets, Mitsubishi form Internet auction venture in Japan Detroit Free Press, by Ashley Gross November 14, 2000 c.moreover.com
Braziel staying put at Altra Energy Technologies UpsideToday, by Adam Feuerstein November 14, 2000 upside.com
EDS, Ariba b-to-b venture in trouble UpsideToday, by Adam Feuerstein November 13, 2000 c.moreover.com
FreeMarkets enters Japanese b-to-b market UpsideToday, by Adam Feuerstein November 13, 2000 c.moreover.com
B-to-b software firm Datasweep raises $30M UpsideToday, by Adam Feuerstein November 13, 2000 c.moreover.com
BtoB Commerce and Application's MarketView November 13, 2000 Yankee Group c.moreover.com
NTE, FleetXchange form business and Web alliance Logistics Online, by Michael Lear-Olimpi November 13, 2000 c.moreover.com
Net2Phone Rolls Out B2B VoIP Products AtNewYork, by Christine Gordon November 13, 2000 c.moreover.com
B-to-b software firm Datasweep raises $30M UpsideToday, by Adam Feuerstein November 13, 2000 c.moreover.com
B2B Marketplace - Carriers covet online exchange business Total Telecom, by Joanne Taaffe November 13, 2000 c.moreover.com
After B2B, Ventro looks to future growth Boston Globe November 13, 2000 c.moreover.com
EDS, Ariba b-to-b venture in trouble UpsideToday, by Adam Feuerstein November 13, 2000 c.moreover.com
E-Commerce: Revenue Growth For B2B Firms Skyrocket Entrepreneur.com November 13, 2000 c.moreover.com
Moneyextra swaps B2C for B2B Daily Deal, by Joshua Jaffe November 13, 2000 c.moreover.com
Peer-to-Peer Infrastructure Attracts Cambrian Ventures Wall Street Journal, by Jennifer Rewick November 13, 2000 (subscription required) c.moreover.com
'Peer-to-Peer' Connections Make a Smarter Internet Wall Street Journal, by Thomas E. Weber November 13, 2000 (subscription required) c.moreover.com
Why B2B is the place to be Financial Times, by James Harding November 12, 2000 c.moreover.com
B2B more important than 'a bunch of idiot dot coms' going out of business iTnews, by Rob Irwin November 11, 2000 c.moreover.com
Microsoft B2B bundle IT Week November 11, 2000 c.moreover.com
Wanted: A Net Marketplace Model That Works Planet IT, by Antone Gonsalves November 10, 2000 c.moreover.com
Online Asset Exchange in LatAm Line56, by Demir Barlas November 10, 2000 c.moreover.com
Euronext Makes Splash in B2B Market via ATOS I.T. Unit Wall Street Technology, by Robert Sales November 10, 2000 c.moreover.com
<-------------About Portal-V Portal-V News is a weekly compilation of net market news, containing a listing of relevant news coverage from that week in the area of net market makers, vertical portals and B2B trends. Portal-V is brought to you by Net Market Makers (http://www.nmm.com), the hub for B2B e-commerce, and now part of Jupiter Communications.
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