NEW YORK, Nov. 20 /PRNewswire/ -- HouseHold Direct.com, Inc.
(OTC Bulletin Board: BYIT).  HouseHold Direct announced today  that it has
acquired America's Hometown Brand Center, Inc. (AHBC) of Stillwater, OK.
    AHBC, with annual revenues projected to reach $20 million by year end
2000, distributes the products of over 100 manufacturers in home appliances,
consumer electronics, lawn and garden supplies, hardware and other products
through a network of 350 retail stores in 42 states.
    Mr. John Folger, CEO of HouseHold Direct stated:  "With the acquisition of
AHBC now complete, we have entered into a very exciting phase in the growth of
HouseHold Direct.  America's Hometown Brand Center becomes the cornerstone of
the central purchasing and fulfillment structure that is being organized to
service the national membership expansion of HouseHold Direct.  The management
of AHBC contributes over 20 years of practical management expertise to our
executive management group, and will provide the necessary levels of
experience to grow the Company very aggressively in the near term.  This is
the first in a series of acquisitions that will directly enhance the bottom
line of HouseHold Direct, and we expect to increase the pace in identifying
and executing these acquisitions."
    America's Hometown Brand Center becomes the cornerstone of the central
purchasing and fulfillment structure that is being organized to service the
national membership expansion of HouseHold Direct.  The Company intends to
initiate several other acquisitions of retail and distribution companies that
add significant revenues, earnings and consolidation of national purchasing
power.
    Mr. Wayne Neelley, President of AHBC, stated:  "We have been associated
with the management of HouseHold Direct for over two years, and have been
looking forward to joining forces with them.  HouseHold Direct brings the
sophisticated technology and management team to expand the business we have
built.  AHBC is thrilled to participate in this exciting growth opportunity
presented by our association with HouseHold Direct.  This acquisition
increases the prospects for our vendors to gain access to a very large
customer base, and for us to help create new ways to increase sales for our
manufacturer and distributor clients, and our retailers at the same time."
    The financials of AHBC will be integrated into the audited year-end
financial statements of HouseHold Direct.
 
    About HouseHold Direct
    The mission of HouseHold Direct is to empower consumers by creating the
largest and most powerful private wholesale consumer-buying network in the
world.  HouseHold Direct is pursuing a market consolidation strategy within
the wholesale membership industry through its "brick and click" shopping
platform.  Central to this strategy is the ability to offer direct
manufacturer and distributor pricing, extensive information, merchandise
expertise, fulfillment capabilities, in-home delivery and quality customer
service to our members. This superior personalized shopping environment and
consumer experience creates the ability to "live much better for much less".
 
    Safe Harbor for Forward-Looking Statements:  Except for historical
information contained herein, the statements in this press release are
forward-looking statements that are made pursuant to the safe harbor
provisions of the Private Securities Reform Act of 1995.  Forward-looking
statements involve known and unknown risks and uncertainties, which may cause
the company's actual results in future periods to differ materially from
forecasted results. These risks and uncertainties include, among other things,
product price volatility, product demand, market competition, risk inherent in
the company's domestic and international operations, imprecision in estimating
product reserves and the company's ability to replace and expand its holdings.
 
SOURCE  HouseHold Direct.com, Inc.
    -0-                             11/20/2000
    /CONTACT:  HouseHold Direct.com, Inc., info@householddirect.com; Investors
- SmartStockAdvisor.com, 877-643-8821, smartstockadvisor@yahoo.com, for
HouseHold Direct.com, Inc./
    /Web site:  householddirect.com
    (BYIT)