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Non-Tech : SmartStockAdvisor.com

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To: SmartStockAdvsr.com who started this subject11/20/2000 12:38:49 PM
From: SmartStockAdvsr.com   of 223
 
HouseHold Direct Continues to Expand Corporate Management Team; Centralized Purchasing Services to Expand National Role for HouseHold Direct

NEW YORK, Nov. 20 /PRNewswire/ -- HouseHold Direct.com, Inc. (OTC Bulletin Board: BYIT - news). To increase its national manufacturer product representation, HouseHold Direct announced today that it has hired the Executive Management of America's Hometown Brand Center, Inc. (AHBC) to coordinate the nationwide centralized purchasing services required to support the consolidation of membership and third-party fulfillment services.

Wayne Neelley, Danny Magee and Lee Porter, the management of AHBC, gained their years of experience while working in the management of the national catalogue division of Sears. They will provide the expertise the Company needs to expand its relationships into broader merchandise offerings, as well as continuing the expansion of the HouseHold Direct Network, creating new opportunities for retail industry support. These tasks will be accomplished with an increase in the current marketing budget, an increased presence at trade shows, and through the development of an inside sales organization to work under the former AHBC management group. They fully understand the role that technology will play in the evolution of the manufacturer, wholesaler and retailer distribution channels of the future.

The hiring of these talented and experienced individuals represents the continual improvement by HouseHold Direct of the management organization, which now represent substantially more hands-on business experience than most other companies at this stage of development. The management team will assist HouseHold Direct in various functions preparing the Company to continue acquisitions of other distribution companies, as well as the independent representation of additional product lines.

John Folger, CEO of HouseHold Direct, stated: ``In a time when most of the news in the traditional dot.com arena is not that encouraging, we are very pleased to be meeting our deadlines and timetables for performance. It is a very strong indication for our shareholders, customers and partners that our management team is growing, and the deployment of our operational stage is now underway. This management group provides the expertise to expand the relationships of the Company into broader merchandise offerings, as well as continuing the expansion of the HouseHold Direct ''brick and click`` network to create new opportunities for retail industry support.''

The initial emphasis of the AHBC team will be directed toward those improvements directly supporting the growth of the HouseHold Direct membership. They will also assist in the deployment of the third-party support systems that will enable the Company to become the provider for many other membership, co-branded or affinity groups which are actively seeking a comprehensive national fulfillment solution.

About HouseHold Direct

The mission of HouseHold Direct is to empower consumers by creating the largest and most powerful private wholesale consumer-buying network in the world. HouseHold Direct is pursuing a market consolidation strategy within the wholesale membership industry through its ``brick and click'' shopping platform. Central to this strategy is the ability to offer direct manufacturer and distributor pricing, extensive information, merchandise expertise, fulfillment capabilities, in-home delivery and quality customer service to our members. This superior personalized shopping environment and consumer experience creates the ability to ``live much better for much less''.

Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this press release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the company's actual results in future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition, risk inherent in the company's domestic and international operations, imprecision in estimating product reserves and the company's ability to replace and expand its holdings.

SOURCE: HouseHold Direct.com

Disclaimer: SmartStockAdvisor is a compensated agent of HouseHold Direct.com, Incorporated. Please see the following link for the complete disclosure:
Message 14473677

CONTACT: Investor Relations - SmartStockAdvisor.com,
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