Well we finally have the first news release since the Vegas filming of Butch Harmon for FRL
"Firelight Corporation News Release November 20, 2000
FRL - CDNX
Butch Harmon inaugural instructional video shoot completed amidst extraordinary interest
from the retail and wholesale golf community. Industry experts predict record sales
revenues. Date already set for next shoot.
Firelight Corporation (the company) is pleased to report that the video shoot held at Las Vegas on
November 9, 10, 11th was completed as scheduled. The much anticipated production was attended
by many high profile members of the retail and wholesale golf world.
As well as corporate entities mentioned in the previous news release of November 1st, agents for
Buick flew in at the last minute. Buick presently has Tiger Woods under endorsement and has
expressed an interest in our company's latest Harmon productions. In addition, a representative
attended from the world famous premier resort, The Lucayan, in the Grand Bahamas. Before the
weekend, they had concluded a preliminary marketing agreement with Butch and the company,
which included a commitment to host the next video shoot, to be held January 3, 4 and 5th, 2001 at
their resort in the Bahamas.
"Butch and I are thrilled with how the shoot went." states company president Brad Hope. "The
quality of the first video, including instructional content, "personality" and humor, is excellent."
>From various interviews held, it is clear that the potential customers in attendance concur with this
sentiment.
Mr. Hope adds "over the past several weeks, in attempting to establish accurate sales projections
for Butch's video series, we have spoken with many of golf's leaders in the area of wholesale and
retail, instructional product sales. Their opinions are virtually unanimous in insisting that Butch's
products will very quickly, and significantly, outstrip all sales records of all previous golf instructional
videos". (Recognized as the world's previous "guru" of golf instruction)
"I am also pleased to report," says Mr. Hope, "that we have reached an agreement and put in place
a new director of marketing. We expect to announce a formal contractual undertaking later this
week. The new director attended the shoot. During that time and since, he has already introduced
and established a significant number of marketing opportunities which are at various levels of
discussion and negotiation." Official announcements will be made when these opportunities reach
greater maturity.
About Firelight Corp.
Firelight is aggressively pursuing a strategy to become recognized as the world's pre-eminent
manufacturer and provider of only the highest quality in promotional and instructional golf videos and
products. Our mission, in working with Butch Harmon, is to provide unparalleled quality and service
to the golf playing community, while constantly striving to increase, and maintain, exceptional
shareholder value.
Shareholders, or other interest parties with questions regarding this news release, or other matters
are urged to contact the company, toll free at 888 465 3993 or Investor relations at 604 467 4822 or
toll free at 888 945 4770 ." |
