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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 229.55+0.2%Dec 5 9:30 AM EST
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To: Mama Bear who wrote (112010)11/20/2000 7:03:40 PM
From: Glenn D. Rudolph  Read Replies (1) of 164684
 
No, this is the Internet, just electronic pixels projected on a cathode ray tube. -g-

Yes, the catalog is high quality, high gloss paper, very professionally put together.



Barb,

Thank you. I was not being a wise guy but since my retailing requires us to do these kind of mailings, I know the difference in cost. The options are on paper like newsprint in color as a n insert which could be many pages stapled or fine quality digital pictures on high gloss paper. The high gloss paper is almost triple the price. I never do more than 8 page high gloss "flyers" so can only guess at 20+ pages. At a quantity of 10 million, likely comes to $3 each. I assume they were maled via bulk mail??

Another question LOL.

If my numbers are close, then the paper and mailing ran about $40 million. Amazon clains a gross margin average of 22% although they exclude fulfillment in the COGS. Still excluding fulfillment, this mailing needs to increase revenue by $200 million just for the cost of the mailing to break even. That is not a real true number since each item still needs fulfillment. So the low end is 1/5th of the projected holiday sales will go just to pay for these flyers only????

I question the decision to do this.
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