Kana Delivers eBusiness and Interaction Applications to SquareTrade
Trust Building Services for Online Marketplaces Enhanced by Kana's Expertise In eRelationship Management
SAN FRANCISCO and REDWOOD CITY, Calif., Nov. 21 /PRNewswire/ -- Kana Communications, Inc. (Nasdaq: KANA), a leading provider of enterprise relationship management (eRM) solutions announced today SquareTrade(TM) (www.squaretrade.com), the market leader in providing trust building services for e-commerce transactions is deploying Kana's eRM solution. Employing Kana will increase SquareTrade's knowledge management services, enabling the company to more quickly build additional functionality into its product offering and provide e-businesses and marketplaces with a more comprehensive relationship management support system.
SquareTrade's trust building services for online marketplaces include Online Dispute Resolution and the SquareTrade Seal, a mark of high standards of consumer protection and customer service. The Kana solution will enable SquareTrade's customer service organization to more effectively manage and respond to customer needs online. The Kana solution also maintains consistency of service, and ensures efficient use of technology resources. This helps SquareTrade refine business processes, identify product enhancements, and assess training needs and resources more effectively.
"SquareTrade and Kana agree that to run today's e-business a company must integrate all communication channels on an Internet-architected platform, providing marketing, sales and service applications and ultimately granting a global view to customers, partners and the enterprise," said David Fowler, senior vice president, Worldwide Marketing, Kana. "At Kana we provide this and our relationship with SquareTrade now enables them to provide this mission-critical solution to their customers."
"As the leading trust building service for e-commerce transactions, SquareTrade is committed to providing customers with the very best online experience possible," said Steve Abernethy, CEO of SquareTrade. "Utilizing Kana to support SquareTrade's industry-defining dispute resolution service has allowed us to provide best-in-class service delivery, scalable across diverse online marketplaces."
Currently, SquareTrade's solution, the Seal and Online Dispute Resolution, is being utilized primarily by exchanges, marketplaces, and auction sites. For instance, users within SquareTrade partner marketplaces like eLance, DoveBid or HelloBrain who wish to sell their goods or services may display the SquareTrade Seal, indicating their pledge to customer service standards and to using SquareTrade's Online Dispute Resolution Service. To qualify for the SquareTrade Seal, sellers must complete an application process that includes identity verification, reference checks, and a commitment to using the fair and neutral SquareTrade Online Dispute Resolution Service to resolve disputes. SquareTrade's trust building services underpin e-commerce transactions by lowering risk and creating a more confident environment in which to transact business. Its Online Dispute Resolution Service is available to buyers and sellers within a SquareTrade partner marketplace and can be easily accessed by clicking on designated links throughout the site.
About SquareTrade
SquareTrade is the leading innovator in the development of a trust infrastructure for e-commerce transactions. SquareTrade addresses the all-important issue of building trust in e-business relationships, one of the essential enabling factors necessary to fully realize the power of the Internet and online commerce. The digitally watermarked SquareTrade Seal establishes an online seller's customer service track record, helps build buyer confidence and serves as the first line of defense against fraud. It is backed by SquareTrade's patent-pending, web-based dispute resolution service and SquareTrade's international network of more than 250 mediators and arbitrators. Founded in 1999, SquareTrade is based in San Francisco, Calif. For more information, employment opportunities or to contact a SquareTrade representative, visit www.squaretrade.com.
About Kana Communications, Inc.
Kana Communications, Inc., a leading provider of Internet-architected enterprise relationship management (eRM) solutions, delivers a broad range of world-class, integrated e-business and interaction applications with a modular and scalable platform for both Internet and Global 2000 companies. Kana solutions deliver personal portals that offer customers, partners and the enterprise a global view of their communications and relationships. This global view includes managing the full set of communications channels such as e-mail, Web, chat, instant message, VOIP, phone and person-to-person, as well as e-business and communications applications to integrate the marketing, sales and service functions. This full-service suite enables e-businesses to compete and succeed in today's customer-driven economy. For more information about the solutions found in more than 800 companies, including 8 of the 10 most trafficked Web sites, please visit Kana at www.kana.com.
NOTE: Kana Communications, Kana and the Kana logo are trademarks of Kana Communications, Inc. All other company and product names may be trademarks of their respective owners.
Cautionary Note Regarding Forward-looking Statements Under the Private Securities Litigation Reform Act of 1995: Information in this release that involves Kana's projections, expectations, beliefs, hopes, plans, intentions or strategies regarding the future are forward-looking statements that involve risks and uncertainties. These statements include statements about Kana's strategies in the marketplace, its market position and its relationship with customers. All forward-looking statements included in this release are based upon information available to Kana as of the date of the release, and we assume no obligation to update any such forward-looking statement. These statements are not guarantees of future performance and actual results could differ materially from our current expectations. Factors that could cause or contribute to such differences include, but are not limited to, competition, the successful integration of Silknet, increased competition due to Kana's expanded product offering, risks associated with the evolving and varying demand for eRM, eCRM, customer communication and similar software, our ability to expand our operations, acceptance of email and the Internet as a communications medium, litigation over property rights, and general economic factors. These and other factors are risks associated with our business that may affect our operating results are discussed in the Company's filings with the Securities and Exchange Commission ("SEC"), including our most recent annual report on Form 10-K and quarterly report on Form 10-Q.
SOURCE Kana Communications, Inc.
CO: Kana Communications, Inc.; SquareTrade
ST: California
IN: CPR MLM
SU: LIC
11/21/2000 08:02 EST prnewswire.com |
