Advanced Micro Devices - Moderated (AMD) Message Board

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Technology Stocks : Advanced Micro Devices - Moderated (AMD)

AMD 217.59

+1.1%

3:59 PM EST

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To: jcholewa who wrote (20048)	11/21/2000 2:48:32 PM
From: Goutam	Read Replies (1) of 275872

JC, > How do you think AMD was able to sell all the 600 - 1,100 MHz chips they could make so far? >By pricing them at ridiculously low levels. Well... AMD prices may look ridiculously low when compared to Intel's expensive (used to beobscene) prices. Regarding this TV advertising stuff - at the present volume of AMD CPUs, low prices are more effective than TV campaign. An effective, and intensive TV advertising to target entire consumer segment would cost at least $150 Millions - $200 Millions per quarter. That comes to about $17 to $22 per CPU. Besides, Intel can easily double its efforts on TV advertising to drown any AMD's efforts. It's better for AMD to focus on promoting its wares in the print media, and on price/performance than wasting money on TV campaign. goutama

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