Advanced Micro Devices - Moderated (AMD) Message Board

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Technology Stocks : Advanced Micro Devices - Moderated (AMD)

AMD 215.18

-2.1%

3:59 PM EST

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To: Goutam who wrote (20080)	11/21/2000 5:54:54 PM
From: 5dave22	Read Replies (1) of 275872

Goutama <Well... AMD prices may look ridiculously low when compared to Intel's expensive (used to beobscene) prices. Regarding this TV advertising stuff - at the present volume of AMD CPUs, low prices are more effective than TV campaign. An effective, and intensive TV advertising to target entire consumer segment would cost at least $150 Millions - $200 Millions per quarter. That comes to about $17 to $22 per CPU. Besides, Intel can easily double its efforts on TV advertising to drown any AMD's efforts. It's better for AMD to focus on promoting its wares in the print media, and on price/performance than wasting money on TV campaign.> Forgive me Goutama, but those figures you threw out are incredibly ludicrous! $150-$200 million/quarter???? Microsoft doesn't even spend that much (believe me, I know). An effective television campaign, depending on their goals would cost between $25-$100 million a YEAR. A targeted cable campaign would cost anywhere from $15-$25 million. You'll have to trust me on this one. I guarantee I know this as well as Dirk knows chips. :~> Regards, Dave

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