Taking from Associated Press today.
The biggest cyber-toy battle is expected between Toysrus.com and eToys, both of which are touting exclusive products, massive selections and competitive prices. Each claims to have better access than their competitor for this season's hot toys, including the hard-to-come-by PlayStation 2 game console by Sony.
Last year, eToys, which offers more than 120,000 different products, generated toys and videos sales of $106 million for the holiday quarter. The company said it expects to post sales in the range of $210 million to $240 million from October through December.
Amazon.com sold $95 million in toys, children's books and videos, and Toysrus.com sold $50 million worth of toys and video games, but the two decline to estimate how this year will pan out. With those two sites merged this season, analysts say the combination of Toysrus's merchandising acumen with Amazon's prowess in delivery may put more pressure on eToys.
John Barbour, president and chief executive officer of Toysrus.com cited access to 25 million Amazon.com shoppers in addition to the 60 million Toys R Us families.
But Toby Lenk, eToys's chief executive officer, doesn't appear to be concerned.
``Operationally, we have never felt as good about our capabilities,'' said Lenk.
dailynews.yahoo.com
Let me get this straight, Toys-r-Us at a 52 week high, and ETYS at a 52 week low, and trading @ book value? This time next year, investors will look back on some bargains to be had, and wonder why they didn't grab them while they had a chance.
KM |
